“CSR leads to economic growth or not”: an evidence-based study to link corporate social responsibility (CSR) activities of the Indian banking sector with economic growth of India

Sharma, Eliza; Sathish, M.

doi:10.1007/s13520-022-00142-5

Cited by 21 publications

(13 citation statements)

References 104 publications

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“…The study also employed country macroeconomic and governance determinants that may affect environmental and social performance. Gross domestic product (GDP) and foreign direct investments (FDI) are critical factors for the development of CSR, as these are expected to have a positive impact on CSR performance (Carini et al, 2017; Khaled et al, 2021; Sharma & Sathish, 2022). Furthermore, a national corruption index is used in this study since corruption is a critical determinant of governance and accountability that could affect CSR performance (Pinheiro et al, 2022).…”

Section: Methodsmentioning

confidence: 99%

The impact of corporate governance attributes on environmental and social performance: The case of European region excluding companies from the Eurozone

et al. 2022

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This study provides an empirical investigation of the impact of Corporate Governance (CG) attributes on the environmental and social aspects of Corporate Social Responsibility (CSR). The dependent variables considered for the description of the environmental and social aspects of CSR were determined using the Refinitiv approach, and through the lens of agency, stakeholder, and resource dependency theories. The independent variables were selected based on the literature and involve eight CG attributes, namely: CSR committee, CEO duality, board meeting attendance, board meetings frequency, non‐executive board members, board gender diversity, board specific skills, and board experience.The employed methodology was evaluated through a sample of dependent and independent variable data of 313 companies across the European region excluding companies from the Eurozone for the period of 2006–2020. A suite of machine learning models was employed for capturing the most important determinants of the environmental and social aspects of CSR.The results reveal that three main corporate governance attributes may have a significant impact on a company's environmental and social performance. These attributes involve more female directors and directors with low board experience in board positions, and finally, the existence of CSR committees. The derived findings provide significant implications for corporate directors, socially responsible investors, policymakers, and regulators that intend to promote CSR initiatives and strategies.

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Section: Methodsmentioning

confidence: 99%

The impact of corporate governance attributes on environmental and social performance: The case of European region excluding companies from the Eurozone

et al. 2022

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“…With severe rivalry and everchanging customer needs and wants, the retail banking market is fast-paced and everchanging (Chomvilailuk and Butcher, 2013). Commercial banks are critical to economic IJBM 42,2 progress because they not only provide essential services to customers but also contribute to market capitalization and liquidity (Kabir and Chowdhury, 2022;Sharma and Sathish, 2022). Customer satisfaction is the foundation of retail bank success, and it is an important factor in determining bank performance (Bravo et al, 2019).…”

Section: The Mediating Role Of Customer Participation In Brand Csr Mo...mentioning

confidence: 99%

“…CSR reflects the extent to which businesses consider societal interests in addition to their own financial self-interest (Lee et al ., 2022; Sprinkle and Maines, 2010). Companies that participate in CSR activities are appreciated not only by their customers but also by the worldwide business communities, as these initiatives significantly contribute to societal improvement and economic growth (Sharma and Sathish, 2022). In this context, financial institutions, particularly banks, spend billions of dollars on establishing a brand image as community-based institutions and make every effort to stay in the hearts and minds of their customers, resulting in increased profitability, sustainability and long-term success (Kabir and Chowdhury, 2022; Pomering and Dolnicar, 2009).…”

Section: Introductionmentioning

confidence: 99%

How relatedness-supportive CSR enhances brand happiness: a relationship motivation theory perspective

Gilal

et al. 2023

IJBM

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PurposeThe goal of this paper is twofold: (1) to investigate how relatedness-supportive corporate social responsibility (CSR) initiatives influence brand happiness among retail bank customers through a mediating mechanism of customer participation in brand CSR movements; and (2) to analyze how relatedness-supportive CSR initiatives’ effect may be moderated by cause choice and customer-brand goal congruence.Design/methodology/approachData were collected from 379 retail bank customers via a paper-and-pencil survey. The hypothesized moderated-mediation effects were tested using Hayes’ (2013) PROCESS (Model 3, Model 4 and Model 7).FindingsResults show that relatedness-supportive CSR initiatives increase brand happiness among retail bank customers through increasing their participation in brand CSR movements. Furthermore, the use of customer determination in the choice of cause enhances the positive effect of relatedness-supportive CSR initiatives on customer participation in brand CSR movements. Similarly, when customers choose the cause and the customer-brand goal is congruent, the effect of relatedness-supportive CSR initiatives on brand happiness is stronger than when the customer-brand goal is incongruent and cause choice is not aligned.Originality/valueThis research is grounded on the relationship motivation theory (RMT), basic psychological needs theory and self-congruity theory to unpack the relationship between relatedness-supportive CSR programs on brand happiness. Integrating three research streams (i.e. CSR, brand management and retail banking), this study proposes customer participation in brand CSR movements as a novel mechanism and sheds light on how relatedness-supportive CSR interplays with cause choice/customer-brand goal congruence to affect brand happiness among retail bank customers in emerging markets.

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“…Sharma and others discussed the unfinished issue of gender equality in a paper presented at the Chinese Sociological Association conference [22]. The paper emphasized that the media, as a platform for advocating equality, has the ability to influence public perception of gender equality issues.…”

Section: Media Collaboration and Advocacymentioning

confidence: 99%

Exploring How Corporate Social Responsibility Achieves Gender Equality in the Workplace from the Perspective of Media Image

Wu,

Yin,

Zhou

2023

EHSS

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The importance of corporate social responsibility (CSR) in promoting gender equality in the workplace is increasingly recognized. This study aims to comprehensively explore the role of CSR in achieving workplace gender equality through media image and representation. Methodologically, the study employed a literature review approach, analyzing existing research and scholarly works related to CSR, gender equality, and media influence. The findings of this study underscore the pivotal role of CSR in driving gender equality within workplaces. Media portrayal and corporate initiatives are shown to have a significant impact on shaping public perceptions and expectations regarding gender equality efforts by organizations. The analysis revealed that media strategies, collaborations, and advocacy contribute to fostering a supportive environment for gender equality initiatives and enhancing corporate image. However, it is important to acknowledge limitations such as the potential for media bias and the complexity of cultural influences on gender perceptions. The study also highlights the need for further empirical research to enhance the understanding of the dynamics between CSR, media, and gender equality. In conclusion, this study highlights the substantial contribution of CSR in promoting gender equality in workplaces, with media acting as a powerful catalyst for change. The study suggests that a collaborative approach between organizations, media, and policymakers is pivotal in driving long-lasting change. Future research directions could delve deeper into cross-cultural analyses and explore the effectiveness of specific media strategies in different contexts.

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“CSR leads to economic growth or not”: an evidence-based study to link corporate social responsibility (CSR) activities of the Indian banking sector with economic growth of India

Cited by 21 publications

References 104 publications

The impact of corporate governance attributes on environmental and social performance: The case of European region excluding companies from the Eurozone

The impact of corporate governance attributes on environmental and social performance: The case of European region excluding companies from the Eurozone

How relatedness-supportive CSR enhances brand happiness: a relationship motivation theory perspective

Exploring How Corporate Social Responsibility Achieves Gender Equality in the Workplace from the Perspective of Media Image

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