2021
DOI: 10.1108/jfra-04-2020-0115
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CSR or social impression management? Tone management in CSR reports

Abstract: Purpose The purpose of this paper is to investigate to what extent corporate social responsibility (CSR) is used as a symbolic strategy of greenwashing. Analyses focus on the relationship between CSR and disclosure tone management practice in sustainable reports derived from social impression management incentives. Design/methodology/approach This study is based on a sample of French listed firms (SBF 120) over a seven-year period (2010–2016), i.e. 539 firm-year observations. Findings Multivariate analysis… Show more

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Cited by 28 publications
(13 citation statements)
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“…As tone management decreases reporting quality, shareholders should react in a negative way. Prior research stresses that sustainability and integrated reporting tone reduces CSR performance (Hamza and Jarboui, 2022), environmental performance (Arena et al , 2015), agreements among ESG rating agencies (Kimbrough et al , 2022), analyst forecasts (Caglio et al , 2020) and leads to more analysts forecast errors (Muslu et al , 2019). In contrast to this, Du and Yu (2021) found increased CSR performance and cumulative abnormal returns after the use of tone management.…”
Section: Findings Of the Literature Reviewmentioning
confidence: 99%
“…As tone management decreases reporting quality, shareholders should react in a negative way. Prior research stresses that sustainability and integrated reporting tone reduces CSR performance (Hamza and Jarboui, 2022), environmental performance (Arena et al , 2015), agreements among ESG rating agencies (Kimbrough et al , 2022), analyst forecasts (Caglio et al , 2020) and leads to more analysts forecast errors (Muslu et al , 2019). In contrast to this, Du and Yu (2021) found increased CSR performance and cumulative abnormal returns after the use of tone management.…”
Section: Findings Of the Literature Reviewmentioning
confidence: 99%
“…CEOs usually comment on the company's achievements, goals, prospects and future direction (Segars and Kohut, 2001) and can reveal important aspects of the CEO's leadership-through-language (Amernic and Craig, 2006). Letters may be intentional (Hyland, 1998), used to be perceived favorably (Boudt and Thewissen, 2019), to gain legitimacy, reputation, or trust (de-Miguel-Molina et al, 2019), for greenwashing (Hamza and Jarboui, 2022) or moral-washing (Alvesson and Einola, 2019). Likewise, as public documents, they require some objectivity and accountability and offer a unique glimpse into the CEO's mind difficult to obtain by other means (Yadav et al, 2007).…”
Section: Conceptual Background 21 Strategic Communication: Ceo Public...mentioning
confidence: 99%
“…Letters may be intentional (Hyland, 1998), used to be perceived favorably (Boudt and Thewissen, 2019), to gain legitimacy, reputation, or trust (de‐Miguel‐Molina et al. , 2019), for greenwashing (Hamza and Jarboui, 2022) or moral-washing (Alvesson and Einola, 2019). Likewise, as public documents, they require some objectivity and accountability and offer a unique glimpse into the CEO's mind difficult to obtain by other means (Yadav et al.…”
Section: Conceptual Backgroundmentioning
confidence: 99%
“…The expectation behind this adoption impacts the corporate performance and maximization of the shareholders' wealth. In the previous research, transparency in corporate disclosures is just a part of the impression management strategy of the managers and provides mixed results on the impact of MD&A reporting on firm performance (Meenakshi and Manoj, 2010;Srinivasan et al, 2014;Moreno and Casasola, 2016;Oware, 2021;Hamza, 2022). The use of ordinary least square (OLS) methodologies to examine the relationship between company reports and their performance may account for these results.…”
Section: Introductionmentioning
confidence: 99%