CSR practices, identification and corporate reputation

Bruno, Juan Manuel; Sarabia-Sánchez, Francisco J.; Bianchi, Enrique Carlos

doi:10.1108/arla-11-2018-0265

Cited by 3 publications

(2 citation statements)

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“…CSR is key for MNEs (Husted and Allen, 2006) since it plays a crucial role in the consolidation of corporate reputation (Perez-Cornejo et al, 2020;Bruno et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

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Global and local corporate social responsibility: a study of foreign entry mode choice in Spanish quoted firms

Mas‐Ruiz

Rodríguez-Sánchez

Esper

et al. 2021

ARLA

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PurposeThis study examines the relationships between the foreign entry mode (FEM) used by a company, its global corporate social responsibility (CSR) and the host country's local CSR environment in Spanish quoted firms. Additionally, it seeks to explore the moderating role of the host country's CSR in the relationship between firm's global CSR and FEM.Design/methodology/approachTo test the proposed hypotheses, binary logistic regression is used with a sample of 418 foreign direct investment (FDI) operations between 2002 and 2008. This period is chosen with the aim of knowing what happened after the boom in Spanish investments abroad in the 1990s and the uncertainty of the early 2000s.FindingsThe results reveal firm patterns of behaviour regarding the FEM of companies and the two types of CSR according to the proposed hypotheses. Furthermore, it is found that the host country's local CSR may not only have a direct influence on the FEM decision but may also moderate the relationship between the firm's global CSR and firm's entry mode in a host country.Originality/valueThis is one of the first studies to propose as explanatory variables of FEM two types of CSR (firm's global CSR and host country's local CSR). This has been possible by the creation of an ad-hoc database with data from different information sources of FDI (Instituto Español de Comercio Exterior) and CSR [Eikon™ and AccountAbility National Corporate Responsibility Index (NCRI)].

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“…CSR is key for MNEs (Husted and Allen, 2006) since it plays a crucial role in the consolidation of corporate reputation (Perez-Cornejo et al, 2020;Bruno et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

“…CSR is key for MNEs (Husted and Allen, 2006) since it plays a crucial role in the consolidation of corporate reputation (Perez-Cornejo et al, 2020;Bruno et al, 2020). Company's global CSR relates to a company's obligations based on standards to which all societies are held (e.g.…”

Section: Introductionmentioning

confidence: 99%

Global and local corporate social responsibility: a study of foreign entry mode choice in Spanish quoted firms

Mas‐Ruiz

Rodríguez-Sánchez

Esper

et al. 2021

ARLA

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Responsible consumption trend in Generation Z and millennials its impact on SDG 12. A Peruvian case study

Ramirez Lozano,

Peñaflor Guerra,

Sanagustin-Fons

2024

ARLA

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PurposeThis study aims to analyze the responsible consumption of Generation Z and millennials in the Latin American market, with special emphasis on the Peruvian case, to identify their differences with consumers born in 1980 and earlier and to evaluate their contribution to Sustainable Development Goal 12.Design/methodology/approachThe study was conducted on a sample of 309 persons living in Lima. After developing and validating an instrument, an online questionnaire was used to collect data. These data were analyzed descriptively and inferentially, using chi-square tests to validate the relationship between variables.FindingsThe study identifies and explains the new trend of responsible consumption among Generation Z and millennials in emerging markets, where end consumers interact with and prefer products and services from companies that demonstrate responsible behavior and offer trust. It identifies new consumption variables that go beyond the traditional ones.Research limitations/implicationsThe study reveals a trend in the responsible consumption of Generation Z and millennials in Peru. However, it is necessary to complement the study in other countries in the region, as well as to study the new generations, such as the alpha generation and their consumption patterns.Practical implicationsThe new trend of responsible consumption among Generation Z and millennials is forcing companies to implement strategies and develop corporate social responsibility programs. These companies must demonstrate ethical, environmental, socially responsible and sustainable behaviors in their daily operations to satisfy their stakeholders.Originality/valueThe study reveals a new trend in Peru, a developing country, where the market – the end consumer – is more informed and therefore demands better corporate performance from companies, including care for the environment and a contribution to society that includes a good relationship with its stakeholders.

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Assessing the Impact of Perceived Corporate Social Responsibility Activities on Customer Value: Examining the Role of Brand Attitude and Customer–Company Identification

Sharma,

Kumar

2024

Journal of Creating Value

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Despite recent evidence indicating a rise in customer attention to businesses’ corporate social responsibility (CSR) activities, few studies have investigated how CSR impacts customer value. Addressing this gap, this study aims to assess the influence of perceived CSR activities (legal CSR, economic CSR, social CSR and environmental CSR) on brand attitudes and customer–company identification (CCI). Furthermore, the impacts of brand attitude and CCI on customer value are explored. The data were collected from 199 respondents through a structured questionnaire. Analysis was performed via structural equation modelling in Amos and SPSS. The results show that social CSR and environmental CSR positively influence brand attitudes and CCI. In contrast, legal CSR and economic CSR have insignificant impacts on brand attitude and CCI. Moreover, customer value is positively and significantly affected by brand attitude and CCI. These results underscore the need for organizations to put more emphasis on their social and environmental CSR to improve customers’ value.

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CSR practices, identification and corporate reputation

Cited by 3 publications

References 68 publications

Global and local corporate social responsibility: a study of foreign entry mode choice in Spanish quoted firms

Global and local corporate social responsibility: a study of foreign entry mode choice in Spanish quoted firms

Responsible consumption trend in Generation Z and millennials its impact on SDG 12. A Peruvian case study

Assessing the Impact of Perceived Corporate Social Responsibility Activities on Customer Value: Examining the Role of Brand Attitude and Customer–Company Identification

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