The aim of these studies was to perform thorough research on the influence of alkali metal ions (Li, Na, K and Cs) on the properties of nanogold catalysts supported on ceria–zirconia. The addition of alkali metal ions onto CeO2 further affected the reducibility, which was not noted for the Zr-doped support (Ce0.85Zr0.15O2). Despite the substantial impact of alkali metal ions on the reducibility of ceria, the activity in CO oxidation did not change much. In contrast, they do not have a large effect on the reducibility of Au/CZ but suppressed the activity of this system in CO oxidation. The results show that for CO oxidation, the negative effect of potassium ions is greater than that of sodium, which corresponds to the shift in the Tmax of the reduction peak towards higher temperatures. The negative effect of Li+ and Cs+ spans 50% CO conversion. The negative effect was visible for CO oxidation in both the model stream and the complex stream, which also contained hydrocarbons and NO. In the case of NO oxidation to NO2, two temperature regimes were observed for Au + 0.3 at% K/CZ, namely in the temperature range below 350 °C; the effect of potassium ions was beneficial for NO oxidation, whereas at higher temperatures, the undoped gold catalyst produced more NO2.