“…The methodological problems that arise from these interactions also occur in other research fields in which eye tracking is used with interactive applications, such as experimental psychology (e.g., Allopenna et al, 1998;Rayner, 2009;Reichle, Warren, & McConnell, 2009;Van Assche, Drieghe, Duyck, Welvaert, & Hartsuiker, 2011;Van der Haegen, Cai, Stevens, & Brysbaert, 2013), marketing research (Pieters, 2008;Pieters & Wedel, 2004;Wedel & Pieters, 2006;e.g., Chandon, Hutchinson, Bradlow, & Young, 2009;Cian, Krishna, & Elder, 2013;Townsend & Kahn, 2014), sports and movement sciences (e.g., Lenoir et al, 2000;Vaeyens, Lenoir, Williams, & Philippaerts, 2007;Vansteenkiste, Cardon, D'Hondt, Philippaerts, & Lenoir, 2013;Vansteenkiste, Vaeyens, Zeuwts, Philippaerts, & Lenoir, 2014), and so forth. Therefore, the user-logging methodology that is proposed in this article can also be beneficial in these research fields, especially when spatial referencing is possible-which, in most cases, it is.…”