Cueing quality: Unpacking country-of-origin effects on intentions to vaccinate against COVID-19 in Taiwan

Country of origin effects in explaining motivations for COVID-19 vaccine acceptance: A cognitive-affective-norm approach

“…The few studies that have investigated the role of COO in the context of (COVID-19) vaccine acceptance and hesitancy follow the main conclusion from the consumer behaviour and marketing literature [ 1 , 35 , 36 ]. Consumers are less willing to accept vaccines designed or manufactured by a country with a lower reputation than from a country with a high-quality reputation [ 18 ].…”

“…Consumers are less willing to accept vaccines designed or manufactured by a country with a lower reputation than from a country with a high-quality reputation [ 18 ]. For example, Chiang et al [ 36 ] found that Taiwanese are less likely to take a vaccine from China than from the US, Germany and Taiwan (home-country effect). Thus, this study suggests that: H 1 : OCI is positively associated with vaccine acceptance (product country image).…”

The politics of flu vaccines: international collaboration and political partisanship

“…Recent studies have examined public attitudes towards international vaccines and in general the results show that citizens tend to favour vaccines developed and produced in their own country (Kreps and Kriner, 2021;Motta, 2021;Barceló et al, 2022;Papp and Nkansah, 2023). National pride and trust in domestic institutions play a role in explaining vaccine nationalism, but other reasons include perceived quality of vaccines coming from countries such as China and Russia as well as trust in international institutions such as the World Health Organization (WHO) (Chiang et al, 2022;Sheen et al, 2023). While these studies have focused on public opinion and foreign vaccine development and production, few studies have examined the roles of international collaboration in shaping people's attitudes towards vaccines.…”