“…25 When results are compared, in relation to the level of body image dissatisfaction, with those obtained in populations from urban areas, it be seen that there is no significant variation and that the tendency to thinness is shared by both contexts, for example, in a study carried out in three Chinese communities, one of them rural, it was found that the participants from the three communities had a desire for a slimmer figure in addition to sharing the concern about the consumption of fats, which is why the researchers mention that those are phenomena more related to modernity than to ethnicity. 35 An important aspect to consider is the inclusion of both genders in the study samples, allowing the possibility of finding that body dissatisfaction is a phenomenon shared by men, who may even be presenting a higher level of dissatisfaction than women, 24,37 a similar situation presented in urbanized areas. 41,42 The inclusion of men in the study samples becomes even more important when considering that body dissatisfaction is a risk factor for eating disorders, a growing public health problem: according to data from the Center for Health and Social Care (NHS) in the United Kingdom, between 2005 and 2014 the number of hospital admissions due to eating disorders in men aged 10-24 increased by 20%.…”