Culinary Heritage as an Opportunity to Make Lubelskie Voivodeship’s Tourist Offer More Attractive (E Poland)

Abstract

Lubelskie voivodeship has been standing out from other Polish administrative regions because of its agricultural function that has been shaped for centuries. Food and agricultural products originating in this region are seen as healthy, ecological and tradition-based. These resources have been noticed and used by the local government for building the regional brand and for promoting it. The main aim of this paper was to present the level of Polish people’s familiarity with lubelskie culinary heritage. Research findings obtained by means of the preliminary study and the diagnostic poll prove initiatives that have been undertaken to be effective. Inhabitants of other voivodeships do recognise lubelskie voivodeship and its culinary tradition, furthermore, a great majority know regional products from lubelskie. A development of tourism based on such a heritage is therefore an opportunity to make lubelskie voivodeship’s tourist offer more attractive. The offer may also become an important component for creating the brand.

How to effectively build the image of an emerging destination.

“…1). The most precious ones include two transborder International Biosphere Reserves (Man and Biosphere/MAB programme): 'Polesie zachodnie' and 'Roztocze', two national parks: Poleski and Roztoczański, as well as the Old Town in zamość, which is on the UNESCO World Heritage List, and six historic monuments (janów Podlaski, Kozłówka, Kazimierz Dolny, Lublin, Puławy and zamość) (Skowronek et al 2019(Skowronek et al , 2020.…”

“…The overall sum spent on promotional campaigns (TV, internet and outdoor) during the period in question amounted to over 2.5 million EUR, coming mostly from EU funds. The promotional messages were distributed throughout all the provinces and the largest cities in Poland, as well as selected countries (Skowronek et al 2019; Lubelskie. Kampanie promocyjne 2022).…”

Análisis de las cocineras tradicionales en las plazas de mercado de afluencia turística en Bogotá

“…Por lo tanto, se deben identificar los elementos del territorio y generar acciones para salvar el patrimonio gastronómico (Skowronek et al, 2019). Entonces, la valorización del patrimonio agroalimentario puede jugar un papel en la revitalización económica del territorio, a partir de las posibles articulaciones de los productos alimenticios, favoreciendo particularmente el área rural, donde la inserción de nuevas acciones es una herramienta para la generación de ingresos Análisis de las cocineras tradicionales en las plazas de mercado complementarios, adicionales a las actividades tradicionales (Thomé-Ortiz et al, 2017).…”

Traditional female cook’s role at tourist inflow traditional markets in Bogotá

“…Therefore, the elements of the territory must be identified, and actions must be generated to save the gastronomic heritage (Skowronek et al, 2019). Therefore, the valorisation of agri-food heritage can play a part on the economic revitalization of the territory, based on the possible articulations from food products, particularly favouring the rural area, where the insertion of new activities is a tool for the generation of complementary income, additional to traditional activities (Thomé-Ortiz et al, 2017).…”