Cultural and Creative tourism in Portugal

Abstract

Abstract:A new paradigm in the tourism industry is changing the meaning of culture and its use in promoting several touristic products/experiences and destinations. The questions we want to answer are the following: How can creative tourism be important in a destination and what are its implications in its organization? Methodology was based on the bibliographic review related to the object of study, data and content analysis, "snowball sampling" technique, surveys and participant observation technique. This paper analyzes how the event MED Festival in Loulé, Algarve has improved local economy, solved urban problems in the historical center (venue of the event) and helped to differentiate touristic supply in the mature touristic destination in the Algarve, Portugal.Keywords: Cultural and Creative Tourism; Cultural Event; Urban Regeneration; MED Festival; Algarve. Turismo cultural y creativo en PortugalResumen: Un nuevo paradigma en la industria turística está cambiando el significado de la cultura y sus usos de forma a promocionar productos o experiencias y destinos otros. Las cuestiones que ponemos son las siguientes: ¿Cuál es la importancia del turismo creativo en un destino turístico y cuáles serán las consecuencias para su organización? La metodología seguida se basó en una revisión de la literatura relativa al objeto de investigación, estudio de caso, análisis de datos, análisis de contenido, toma de muestras, "bola de nieve", encuestas y observación participante. Este artículo analiza cómo el evento Festival MED en Loulé, Algarve ha mejorado la economía local, ha resuelto problemas urbanos en el centro histórico (área del evento) y ayudó a diferenciar la oferta turística en el destino turístico maduro, en el Algarve, Portugal.Palabras Clave: Turismo cultural y turismo creativo; evento cultural; Regeneración Urbana; MED Festival; Algarve.

Profiling the participants in creative tourism activities: Case studies from small and medium sized cities and rural areas from Continental Portugal

“…With the diffusion of the concept of prosumer – a fusion of the words “producer” and “consumer” – since that time, the consumer has become the producer of many of the products and experiences he consumes. The diffusion of this concept coincides with the emergence of a new generation of tourists, also called “qualified consumers” or “creative consumers” ( Carvalho, Ferreira, & Figueira, 2016 ; Mihajlović & Koncul, 2016 ; Pappalepore, Maitland, & Smith, 2014 ; Richards, 2010a ; Richards & Wilson, 2006 ; Zhang & Yu, 2018 ), postmodern travellers ( Carvalho et al, 2016 ; Jelinčić & Žuvela, 2012 ; O’Dell, 2007 ; Pappalepore et al, 2014 ; Tan, Luh, & Kung, 2014 ) or “creative tourists” ( Raymond, 2003 ; Smith, 2016 ; Tan et al, 2014 ; Zhang & Yu, 2018 ).…”

“…Over the last two decades, tourist demand has become increasingly exacting, segmented and constantly changing (Fundação de Serralves, 2008 ; Tan et al, 2014 ; Carvalho et al, 2016 ; Smith, 2016 ; Zhang & Yu, 2018 ). This process points to the emergence of a new tourist profile and, consequently, a new pattern of consumption that is directed toward the use of creativity as an alternative to mass cultural tourism.…”

“…They seek memorable events ( Pine & Gilmore, 1999 ) and usefulness rather than novelty ( Tan, Kun, & Luh, 2013 ). There are mindful visitors ( Moscardo, 1996 ) who want to become a part of the destination’s everyday dynamics ( Ilincic, 2014 ) and ask for active participation and greater involvement with the local community ( Carvalho et al, 2016 ; Mihajlović & Koncul, 2016 ; Ohridska-Olson & Ivanov, 2010 ; Richards, 2003 ; Richards & Raymond, 2000 ; Richards & Wilson, 2007 ; Smith, 2016 ; Zhang & Yu, 2018 ).…”

Mapping Creative Tourism Research: Reviewing the Field and Outlining Future Directions

“…Based on the low density of some areas on the map, several issues appear to be underresearched or in an embryonic phase, namely the role of co-creation between organizations and tourists inside Cluster E (Ross et al, 2017; Zatori, 2016), the identification of a concrete way which creative tourism activities can improve urban tourism within Cluster C (Carvalho, Ferreira, & Figueira, 2016; Marques & Borba, 2017; Wattanacharoensil & Schuckert, 2016) and the new concept of the participatory tourism experience in Cluster B (de Bruin & Jelincic, 2016; Everingham, 2015). The results allow some opportunities for future research on creative tourism to be identified.…”

Bratislavský hrad a jeho potenciál pre tvorbu kreatívnej ponuky v cestovnom ruchu

“…Ďalším súvisiacim problémom bola absencia oficiálnej webovej stránky hradu na internete ako oficiálnej "virtuálnej brány" na hrad. Pre návštevníka v cestovnom ruchu je dnes internet hlavným zdrojom informácií o cestovných cieľoch, podľa španielskeho cestovateľského portálu hosteltur.com (Carvalho et al, 2016) ľudia navštívia v priemere až 23 webových stránok pred výberom svojej turistickej destinácie. Pri zadaní kľúčového hesla "Bratislavský hrad" alebo "Bratislava Castle" internetový prehliadač ponúka linky na rôzne stránky (tab.…”