Cultural and economic antecedents to evolving consumer concerns in Taiwan

Hsieh, Yaolung James; Scammon, Debra L.

doi:10.1007/bf01024590

Cited by 7 publications

(4 citation statements)

References 1 publication

Supporting

Mentioning

Contrasting

Order By: Relevance

“…According to the result of study selection process in the previous section, eight papers with several interesting findings were chosen to be discussed in this section. James [48] used a website, called VGChartz, which tracks video game sales worldwide to investigate the American and Japanese consumers for video games in 2009. The results showed that all of the top 10 games sold in the United States in 2009 are console multiplayers; however, the top 10 popular games sold in Japan in the same year are barely multi-player games (only three games are console multi-players).…”

Section: Discussionmentioning

confidence: 99%

See 1 more Smart Citation

Exploring the Reliability of a Cross-Cultural Model for Digital Games: A Systematic Review

Kuo

Whittinghill

2022

Int. J. Emerg. Technol. Learn.

View full text Add to dashboard Cite

In recent years, the game industry has become one of the most popular and competitive industries. To quickly expand game markets and attract more game players and consumers, a variety of types of games are developed by the companies and developers. Cross-region games are also common in the current game markets. Consequently, a multi-national competition across different cultures or countries is inevitable. For successful expansion of game market, the existence of cultural differences of game players with various cultural backgrounds is one of the notable issues we cannot ignore. Even though there are studies focusing on the relevant cultural differences, there are no study summarizing the past findings. Additionally, no powerful norm has yet been defined, therefore this paper will investigate whether it is feasible to apply the Hofstedes’ Cultural Dimensions Theory, often utilized in Management, to game industries and to be a reliable guidance for game design and development for cross-culture game players.

show abstract

Section: Discussionmentioning

confidence: 99%

“…In contrast, Western culture is often characterized as individualistic. People of this culture typically focus on the independence and tend to have self-concepts on their own aspirations and achievement [20,21,38,48].…”

Section: Hofstede's Cultural Dimensions Theorymentioning

confidence: 99%

Exploring the Reliability of a Cross-Cultural Model for Digital Games: A Systematic Review

Kuo

Whittinghill

2022

Int. J. Emerg. Technol. Learn.

View full text Add to dashboard Cite

show abstract

“…The League and the Consumer Foundation actively endorsed those candidates who supported their causes while politicians found that supporting consumer protection increased their popularity (Hsiao, 1984). The reluctance of the state to legalize consumer protection was attributed to the fact that many politicians had investments in businesses (Hsieh and Scammon, 1993). But as reform-minded politicians gained popularity, so the state passed the Consumer Protection Law in 1994.…”

Section: State Inspection and Consumer Education In Taiwanmentioning

confidence: 99%

The state–consumer relationship and the instituting of consumer protection in East Asian societies

Wahn

2017

Journal of Consumer Culture

View full text Add to dashboard Cite

This article compares consumer protection policy and consumer activism in Japan, China, and Taiwan to understand state-consumer relationships in East Asia. It employs Maclachlan's case study of Japan to develop an explanatory model of how political change and state-business relationships influence interaction between state and consumers, and how state-consumer relationships institute consumer protection. The article then compares the three countries, all of which have experienced rapid growth and consumerism, by utilizing their different political developments in the exploration of the interaction between state policy and consumer activism. This comparison highlights the different dynamics that institute consumer protection in the political, economic, and social spheres. The argument is made that transformations in the state-consumer relationship are required to allow civil society to take part in the instituting of consumer markets as East Asian capitalism turns to domestic consumption for growth.

show abstract

“…Other people's needs should be looked after and their feelings preserved. Interpersonal harmony is highly valued (Hsieh and Scammon, 1993).…”

Section: Product Reviewing As a Marketing Communication Mediummentioning

confidence: 99%

Does culture affect evaluation expressions?

Tsang

Prendergast

2009

European Journal of Marketing

View full text Add to dashboard Cite

Purpose -The purpose of this paper is to look at product reviews from a cross-cultural perspective. Product reviews are potentially an influential form of marketing communication, as well as a predictor of sales performance. With Hofstede's typology as a backdrop, the basic proposition of this study is that collectivistic cultural values place more emphasis on giving face to others, even in impersonal social environments, resulting in them giving more positive product reviews than their individualistic counterparts. Design/methodology/approach -The paper uses content analysis of Chinese and American computer game reviews to test the hypotheses. Findings -The results showed that Chinese reviews use fewer negative comments and give higher final ratings for the same set of products than their American counterparts. In addition, Chinese reviews showed a lower consistency between their evaluative comments and their final ratings. Also confirmed is a common belief that final ratings are a summary of the evaluative comments of the review-texts. Research limitations/implications -Future research is invited. Practical implications -Theoretically, the study refines the understanding of differences between individualistic and collectivistic cultures. Practically, it is suggested that if consumers' cultural values are reflected in product reviews, international marketers should weigh and balance possible cultural bias when they decode evaluations of their products from reviews published in other countries' media. Originality/value -Product reviews are a rich but ignored resource with high marketing value. It is hoped that the study can stimulate both marketing researchers and practitioners to make better use of product reviews to further understand marketing phenomena and make better marketing decisions.

show abstract

Cultural and economic antecedents to evolving consumer concerns in Taiwan

Cited by 7 publications

References 1 publication

Exploring the Reliability of a Cross-Cultural Model for Digital Games: A Systematic Review

Exploring the Reliability of a Cross-Cultural Model for Digital Games: A Systematic Review

The state–consumer relationship and the instituting of consumer protection in East Asian societies

Does culture affect evaluation expressions?

Contact Info

Product

Resources

About