Cultural antecedents of green behavioral intent: An environmental theory of planned behavior

Mancha, Rubén; Yoder, Carol Y.

doi:10.1016/j.jenvp.2015.06.005

Cited by 249 publications

(158 citation statements)

References 59 publications

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“…Perceived behavioral control reveals the extent to which individuals perceive the behavior to be under their volitional control. According to TPB, individuals who hold positive attitude towards the environment turns to have normative support for engaging in EF behavior (Liobikienė, Mandravickaitė, & Bernatonienė, 2016;Mancha & Yoder, 2015), and because of favorable perception and/or past experiences, they easily get associated with strong intentions for behavior (Zavali & Theodoropoulou, 2018).…”

Section: Introductionmentioning

confidence: 99%

Determinants of pro‐environmental behavior and environmentally conscious consumer behavior: An empirical investigation from emerging market

2019

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Given the due importance of environmentally conscious consumer behavior (ECCB) and willingness to be environmentally friendly (WEF), the aim of this paper is to study the relationships between the determinants of pro‐environmental behavior (e.g., perceived behavioral control, environmental knowledge, environmental concern, and perceived environmental consequences), with ECCB and WEF. The proposed theoretical model is grounded in marketing literature, extends the theory of planned behavior, and empirically tested in the Indian market. A survey with questionnaire was administered to gather data from 510 respondents from the state capital of the country. Structural equation modeling was used to test the hypotheses; the results confirm adequate support for the theory of planned behavior and proposed theoretical model. In addition, ECCB found to be significantly influenced by the consumers' environmental knowledge, and perceived environmental consequences, and environmental concern was significantly related to WEF. The study implies that green marketers should direct their marketing efforts towards integrating these four pro‐environmental behavior determinants in order to facilitate the ECCB and WEF for green products. For promoting the ECCB, green marketers should strengthen environmental knowledge and perceived environmental consequences to target consumers, and for augmenting the WEF, they should improve the environment concern among consumers. This study contributes to the mainstream literature by ascertaining the distinctive impact of the four noteworthy determinants of pro‐environmental behavior on ECCB and WEF in emerging markets.

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Section: Introductionmentioning

confidence: 99%

Determinants of pro‐environmental behavior and environmentally conscious consumer behavior: An empirical investigation from emerging market

2019

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“…Pro‐environmental behaviour, which refers to “any action that enhances the quality of the environment” (Steg et al ., , p. 104), has received increasing attention from consumer behaviour scholars (Barbarossa and De Pelsmacker ; Mancha and Yoder, ; Parsa et al ., ; Tjärnemo and Södahl, ). Paetz et al .…”

Section: Introductionmentioning

confidence: 99%

Determinants influencing conservation behaviour: Perceptions of Vietnamese consumers

Nguyen

Lobò

Nguyen

et al. 2016

J of Consumer Behaviour

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Environmental degradation is one of the most serious issues impacting our lives and those of future generations. In this respect, several studies on pro‐environmental behaviour have investigated the attitude–behaviour relationship of consumers. This study builds on previous models and examines the influence of four relevant determinants, i.e. consumers' perceptions associated with environmental concern, ecological effect, perceived consumer effectiveness (PCE) and moral obligation on their pro‐environmental behaviour. The data were collected from consumers in Vietnam, where there are serious environmental issues. The findings suggest that all the four determinants influenced consumers' conservation behaviour, albeit each in varying strengths. The most influential determinant was PCE, followed by ecological effect, environmental concern and finally moral obligation. The findings of this study have important academic and practical implications. Government and private environmental and sustainability campaigners, especially in Vietnam, would be well advised to use these findings in developing and designing new policies and initiatives aimed at enhancing consumers' pro‐environmental behaviour. Copyright © 2016 John Wiley & Sons, Ltd.

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“…Clark et al (2013) explain that behavioural intentions are formed by attitude and beliefs individual consumers hold regarding the environment. Mancha and Yoder (2015) argue that behavioural intentions are strongly influenced by social pressure to the extent that perceived peer expectation of ecological conscious behaviour would influence a person to be pro-environmental. As can be seen from the above account, behavioural intentions are formed by consumer intrinsic and extrinsic factors.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…Social networks have been found to have greater influence on pro-environmental consumer behaviour (Muralidharan & Xue, 2016). In light of the theory of reasoned action, social networks determine subjective norms which create an individual's perception of behaviour expected by important others (Mancha & Yoder, 2015). Therefore, social networks that place importance on ecological behaviour emit pressure that forces consumers to conform by showing concern for the environment and eventually adopting pro-environmental behaviours.…”

Section: Drivers Of Pro-environmental Consumer Behaviourmentioning

confidence: 99%

Pro-Environmental Consumer Behavior: A Critical Review of Literature

Owino¹

2019

IJBM

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The damage to the environment caused by commercial activities and consumption behaviours has become a reason for concern in recent times. Sustainable consumption and drivers behind it was the main objective of the study. The study is a critical review of literature on pro-environmental behaviours with focus on theory, behavioural drivers and inhibitors. The review covered conceptual and empirical papers selected from peer reviewed articles with high citation index. Behaviour change theories including theory of reasoned action, theory of planned behaviour, norm activation theory and goal framing theory were reviewed. In light of theory, attitude, behavioural intention and perceived consequences are the major variables that cause pro-environmental behaviour. Nevertheless, norm activation theory fails to explain behaviour where people are in denial of responsibility for the consequences of their consumption. The study established that pro-environmental behaviour is caused by both intrinsic and extrinsic factors. Intrinsic factors include environmental awareness and knowledge, attitude, consumer age, education, and concern for the environment. Extrinsic factors including income, social network and culture bridge the gap between attitude and pro-environmental behaviour. Perceived high price and lack of trust for green products were the major barriers to sustainable consumption behaviours. The study concludes that interaction between consumer attitude and favourable contextual factors lead to pro-environmental behaviours.

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Cultural antecedents of green behavioral intent: An environmental theory of planned behavior

Cited by 249 publications

References 59 publications

Determinants of pro‐environmental behavior and environmentally conscious consumer behavior: An empirical investigation from emerging market

Determinants of pro‐environmental behavior and environmentally conscious consumer behavior: An empirical investigation from emerging market

Determinants influencing conservation behaviour: Perceptions of Vietnamese consumers

Pro-Environmental Consumer Behavior: A Critical Review of Literature

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