2023
DOI: 10.5937/ekonsig2301069v
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Cultural aspects of business communication

Minja Vlajković,
Marija Ilievska-Kostadinović,
Gruja Kostadinović

Abstract: Cultural aspects play a significant role in the field of communication because they shape the way people communicate and understand each other. Different cultures have different communication styles, norms and expectations, making effective cross-cultural communication crucial in our increasingly globalized world. Understanding these cultural aspects can help avoid misunderstandings, build stronger relationships, and foster a more inclusive and diverse society. The ethical aspects of communication play a vital… Show more

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