Cultural branding: Development of culture-based tourism village towards sustainable tourism
Kristian Suhartadi Widi Nugraha,
Ika Barokah Suryaningsih,
Cempaka Paramita
et al.
Abstract:Kamal Village in Arjasa District, Jember Regency, East Java, has cultural and historical tourism potential through the Duplang Site, Klanceng Site, Ta' Butaan folk art, and Kadisah traditional rituals. This great tourism potential can be developed to promote Kamal Village as a culture-based tourism village. Through a participatory rural appraisal approach involving village-owned businesses, the Tourism Appreciation and Tourism Awareness Group, the Youth Organization of Kamal Village, and collaboration with the… Show more
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