Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students

Social Media Research, Human Behavior, and Sustainable Society

“…Since Mayfield [2] put forward the concept of social media and discussed it systematically, many studies have elucidated the various perspectives of this research field, such as social media users' motivations and personality [3][4][5][6][7], social media usage during disasters [8,9], management on social media sites [10], social media and political engagement [11], social media's impact on business [12][13][14], predicting elections, depression, flu pandemic [15][16][17], social media in higher education [18], and social media use among teens and young adults [19].…”

Impact of Entertainment Motivational Drivers on User Acceptance of Online Social Network Banner Advertising: A Gratification Perspective

“…Al-Menayes, 2015;Dogruer et al, 2011;Orchard et al, 2014) the current study found SNSs entertainment motivation a multidimensional construct composed of enjoyment, social escapism, relaxation and pass time dimensions. Users participate in SNSs to satisfy their diverse entertainment needs and motives such as to enjoy (Kim et al, 2011), escape reality (Orchard et al, 2014), feel relaxed (Sharma & Verma, 2015) and pass time (Al-Menayes, 2015). Many users participate in SNSs to have fun, please themselves and to feel excitement in routine life (Dogruer et al, 2011).…”

“…Kim et al, 2011;Wang et al, 2015;Wijesundara, 2014) identifi ed relaxation an important user motivation for using SNSs. Out of every day hectic social life such as school work, tight schedules of offi ce time many users participate in SNSs to feel relaxed.…”

“…Several past SNSs gratifi cations studies such as Chen (2012), Kim, Sohn, andChoi, (2011), andValenzuela, Park, andKee (2009) attempted to explore the SNSs motivations. Most of them (e.g.…”

Culture Based Preference for the Information Feeding Mechanism in Online Social Networks

“…A cultural effect on true commitment [16] means that US and UK users give priority to groups, while Italian users rate groups, games and applications as being the most important. As for the size of networks [17], culture has a great influence on relationship maintenance. The US students make less effort in taking care of their relationships, whereas the Korean students tend to get social support from existing relationships.…”