Cultural distance and international tourists’ intention to visit a destination

Bi, Juan; Gu, Chunxia

doi:10.1080/10941665.2019.1635503

Cited by 15 publications

(9 citation statements)

References 47 publications

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“…Specifically, in the case of China, the net benefit of the campaigns is approximately CZK 5,300, for South Korea CZK 4,400 and for India CZK 6,600. It can therefore be stated that the more demanding internationalisation actions in culturally distant markets have borne fruit in terms of market benefits [12].…”

Section: Results Of the Cost-benefit Analysismentioning

confidence: 99%

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Evaluation of the Setting of the Global Promotion of the Czech Republic Destination

Kotíková

Pavlů

2020

SHS Web Conf.

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Internationalisation is an increasingly common strategy for all types of companies across sectors, especially for tourism and destination management. The paper aims to evaluate the effectiveness of the current setting of marketing promotion of selected economies in the global market. The cost benefit analysis method compares the costs of individual international campaigns with the benefits measured by the number of arriving tourists from each target market. The costs and benefits of the internationalisation of the Czech Republic’s marketing strategy (based on the CzechTourism data evidence) are subsequently quantified per unit, or how much money was needed to attract one tourist (given the cultural distance between economies) and the total amount of consumer spending of the tourist with the relevant source economy. The analyses showed paradoxically the low efficiency of the international campaign in Austria and Slovakia which, due to the amount of money spent, could not attract enough tourists. The net benefits of these promotions are EUR 74.84 for Austria and EUR 96.52 for Slovakia. On the other hand, the most effective was the campaign in Russia, which brought EUR 301.08 net profit. Marketing campaigns in India and the USA, where net profit exceeded EUR 200, can be considered successful.

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Section: Results Of the Cost-benefit Analysismentioning

confidence: 99%

“…Some recent research is evidence of the limitations of this prediction as companies seem to be motivated to enter culturally (and otherwise) distant host markets due to their strategic and economic attractiveness. [12].…”

Section: Cultural Distance and Its Impact On Internationalisation Promentioning

confidence: 99%

Evaluation of the Setting of the Global Promotion of the Czech Republic Destination

Kotíková

Pavlů

2020

SHS Web Conf.

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“…[19] used negative sentence such as " I am not sure Italia fulfills the expectation", and it is different from the sentence in this research "Service in Bali will be like what it's expected". Another supporting research is [18] which was conducted in China and revealed that perceived risk has a significantly negative effect towards travel intention Perceived travel risk does not moderate the relation between webqual and purchase intention (H3). That means the influence of website quality towards purchase at BTB is not affected by any probable risks in Bali.…”

Section: Summary Of Findingsmentioning

confidence: 96%

“…Meanwhile, studies on perceived travel risk as a moderating variable between website quality and purchase intention relatively have not been done so far. Previous studies show that perceived travel risk has positive effect on purchase interest [17], yet, sometimes it also negatively affects purchase intention [18], [19]. Upon the discrepancies discussed above, this study aims to investigate the influence of website quality over tourists' perceived travel risk and purchase intention of tourismrelated product and service on website.…”

Section: Introductionmentioning

confidence: 94%

Website Quality and the Role of Travel Perceived Risk in Influencing Purchase Intention: A Study on Bali Tourism Board’s Official Website

Alianto¹,

Semuel²,

Wijaya³

2021

Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)

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There has been an increased intensity in the use of the website as a strategic means for marketing a destination. Out of all local tourism government's official websites, The Bali Bible (www.thebalibible.com), managed by Bali Tourism Board (BTB), is observed to be the most comprehensive tourism website which allows tourists to explore Bali before the visit. The website facilitates tourists to purchase the tourism-related products and services offered such as accommodation, local transportation rent, and tickets of tourist attractions in Bali. This study aimed to examine the effect of website quality of the Bali Tourism Board on purchase intention with travel perceived risk as a moderating variable. The survey was completed to 239 respondents who had ever surfed on the Bali Tourism Board website. The result of the study revealed that website quality could significantly enhance the intention to purchase directly on the website. While travel perceived risk had a direct influence on purchase intention, it appeared not to be a significant moderating variable that contributes to the effect of website quality on the intention to purchase on the website. Through these results, recommendations are offered to relevant destination stakeholders to improve the website management.

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“…The pertinent personal factors involve: travel frequency ( Larsen, 2007 ; Lepp & Gibson, 2008 ), employment and job strains that can be roughly estimated from the occupation type ( Chen et al, 2018 ; Strauss-Blasche, Reithofer, Schobersberger, Ekmekcioglu, & Wolfgang, 2005 ), age ( Fox, Hitchings, Day, & Venn, 2017 ; Gibson & Yiannakis, 2002 ), and gender ( Gustafson, 2006 ; Nawijn et al, 2013 ). The situational factors that meet the criteria contain: trip duration ( Chen, Lehto, & Cai, 2011 de Bloom et al, 2010 ), cultural distance ( Bi & Gu, 2019 ; Ma et al, 2018 ; Manosuthi, Lee, & Han, 2020 ) and geographical distance ( Nicolau, 2011 ) of travel destination, previous destination experience ( Deng & Ritchie, 2018 ; Minnaert, 2014 ), number of travel companions ( Dellaert, Ettema, & Lindh, 1998 ; Yang & Tung, 2018 ), airport status (i.e., international versus domestic) ( Campbell & Vigar-Ellis, 2012 ; de Barros, Somasundaraswaran, & Wirasinghe, 2007 ), and location difference (i.e., developing versus developed countries) ( Button & Taylor, 2000 ; Correia & Wirasinghe, 2007 ). The following sections theorize the selected factors based on the central tenets and adapted resource typology of the COR to identify the existence and patterns of their impacts on air-travel stress.…”

Section: Literature Reviewmentioning

confidence: 99%

A Conservation of Resources schema for exploring the influential forces for air-travel stress

2021

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Effective air-travel stress management is increasingly crucial in determining tourist satisfaction and travel choices, particularly in a time of intensive fear about virus, terrorism, and plane crashes. However, research about air-travel stress, particularly what and how various influential forces shape passenger stress levels, is still in its infancy. The current research proposes the adoption of Conservation of Resources (COR) theory as a holistic schema to identify through resource dynamics the potential influential forces for air-travel stress across leisure travel stages. The findings, based on surveying passengers at the gate of multi-country international and domestic airports, demonstrates the capability of COR schema to predict and explain the influences on air-travel stress from an array of personal and situational/trip-specific factors. The theoretical advances from COR-based cross-stage stress analyses, and the guidance for customized airline/airport stress-soothing service strategies are discussed.

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Cultural distance and international tourists’ intention to visit a destination

Cited by 15 publications

References 47 publications

Evaluation of the Setting of the Global Promotion of the Czech Republic Destination

Evaluation of the Setting of the Global Promotion of the Czech Republic Destination

Website Quality and the Role of Travel Perceived Risk in Influencing Purchase Intention: A Study on Bali Tourism Board’s Official Website

A Conservation of Resources schema for exploring the influential forces for air-travel stress

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