“…Although this mode of entry is considered as being the quickest, easiest and most preferable means to access new marketing network and potential customers (Belderbos, 2003;Chen & Findlay, 2003;Deng, 2007;Deng, 2009;Li, 2007;Wang & Boateng, 2007), the process can be more or less difficult and expensive depending on firm-specific and country-specific (dis)advantages (Barkema, et al, 1996;Boateng & Glaister, 2003;Luo & Tung, 2007). The extant literature mentions the relevance of cultural distance in cross-border acquisition performance (Antia, et al, 2007;Aybar & Ficici, 2009;Brock, 2005;He, et al, 2008;López-Duarte & Vidal-Suárez, 2010;Malhotra, et al, 2011;Morosini, 1998;Morosini, et al, 1998;Steigner & Sutton, 2011). Indeed, cross-border acquisitions are subject to liabilities of foreignness (Zaheer, 1995) that can hinder the realization of intended synergies (Brock, 2005).…”