Cultural Diversity in Internationally Coproduced High-end Drama

Dunleavy, Trisha; Weissmann, Elke

doi:10.1177/17496020231161643

Critical Studies in Television: The International Journal of Te

2023

DOI: 10.1177/17496020231161643

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Cultural Diversity in Internationally Coproduced High-end Drama

Trisha Dunleavy

Elke Weissmann

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2024

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Cited by 2 publications

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Netflix teen series and the globalization of difference

Asmar,

Raats,

Van Audenhove

2024

European Journal of Cultural Studies

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This contribution discusses what we term the globalization of difference: the fluency with which subscription video-on-demand services such as Netflix move between different cultural universes while remaining a distinctive point of anchorage for (local) audiences. We argue that, in the streaming era, the use of diversity and the emphasis on categories of differences has become an aspect of conspicuous localism, a way of articulating a strong sense of local authenticity with a cosmopolitan outlook on the world. Therefore, this contribution explores how global narratives around diversity—gender and sexuality in particular—are tailored to local contexts and audiences. Based on a textual analysis of three Netflix teen original series, we highlight how, as subscription video-on-demand service such as Netflix balance global dimension with local ambitions, cultural diversity becomes a key tool of transnational expansion, supporting the transnational circulation of texts while appealing to the distinct concerns and preferences of local audiences.

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Netflix teen series and the globalization of difference

Asmar,

Raats,

Van Audenhove

2024

European Journal of Cultural Studies

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Netflix’s high-end global telefantasy: Conspicuous and virtual localism

Lynch,

Albarrán-Torres

2024

Critical Studies in Television: The International Journal of Te

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Netflix has commissioned and released an increasing number of high-end international series that tap into the genres of science fiction, fantasy and horror. These follow one of two strategies: (1) local productions that engage with local folklore and myths, or (2) productions centred in the ‘West’, where international talent is brought in to create cosmopolitan ‘global’ TV events such as 1899 (2022). The first strategy brings together local storytelling with a globally appealing packaging. The second strategy risks reducing ‘transnational’ production to a few tokenistic stars and narratives which are ultimately from everywhere and nowhere at the same time.

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Cultural Diversity in Internationally Coproduced High-end Drama

Cited by 2 publications

References 15 publications

Netflix teen series and the globalization of difference

Netflix teen series and the globalization of difference

Netflix’s high-end global telefantasy: Conspicuous and virtual localism

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