In this commentary, the author revisits Cosgrove and Jackson's (Area, 19, 95–101) article in two parts: first, outlining the personal significance of Cosgrove and Jackson's agenda by revisiting her roots in, and routes through, cultural geography over the last two decades; and second, re‐engaging with the paper's key themes and arguments in a contemporary context, considering its on‐going influence, with reference to work on methodological innovation, collaborations with other practitioners and transdisciplinarity. The author concludes by calling for a continued practice of revisiting within cultural geography to help ourselves and our students understand where cultural geographies come from and may be going next.