Despite being a controversial spectacle, bullfighting is a cultural event with relevant touristic and economic impacts. Consequently, local support for bullfighting may be influenced by perceptions of the economic returns generated as a result of hosting this spectacle, which are mostly derived by the attraction of tourists. This paper characterises bullfight tourism, computes the economic impact of a bullfight fair, and examines the extent to which perceived economic impacts affect local support for bullfighting. As a case study, we investigate the bullfighting fair in Olivenza (Spain). After conducting a survey to nearly 700 people during the development of the fair, expenditure results of residents and visitors are primarily used to estimate the total economic impact of the event through an inputoutput model. An ordered probit regression and a logit model are next estimated to evaluate whether residents' support for the fair is connected with the perceived economic impact. The findings reveal that local support, specially from those attending the fair, is influenced by perceptions of positive impacts.