2019
DOI: 10.29333/ejecs/259
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Cultural heritage, Emotion, Acculturation, Ethnic minority, Valence.

Abstract: It is believed that the historical background of the Chinese community in Malaysia has significant impact on their emotional dimension towards the Malay cultural heritage, which is the heritage of the major ethnic group in Malaysia. This study aimed to examine the emotional expression of the Chinese ethnic towards Malay cultural heritage images in comparison to the Malay ethnic.  Three different type of Malay cultural heritage images (Malay traditional food - ketupat, Malay traditional dresses – baju melayu/ba… Show more

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Cited by 9 publications
(9 citation statements)
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“…These findings indicate that food elements are more affected in the process of acculturation compared to other elements of the Malay culture. Similar findings have been found in studies conducted among Malaysian ethnic minority, which is the Chinese ethnic group (Yusoff, Samsuri, Ayob, & Teo, 2019). Based on this Yusoff, Samsuri, Ayob, & Teo's (2019) findings, the Chinese ethnic minority, who is known to have a history of ancestors who migrated to Malaya several centuries ago, showed a higher emotional reaction towards images of traditional food compared to images of traditional clothing and the images of traditional games.…”
Section: Discussionsupporting
confidence: 78%
See 1 more Smart Citation
“…These findings indicate that food elements are more affected in the process of acculturation compared to other elements of the Malay culture. Similar findings have been found in studies conducted among Malaysian ethnic minority, which is the Chinese ethnic group (Yusoff, Samsuri, Ayob, & Teo, 2019). Based on this Yusoff, Samsuri, Ayob, & Teo's (2019) findings, the Chinese ethnic minority, who is known to have a history of ancestors who migrated to Malaya several centuries ago, showed a higher emotional reaction towards images of traditional food compared to images of traditional clothing and the images of traditional games.…”
Section: Discussionsupporting
confidence: 78%
“…This is because this formation involves the development of a neural system underlying cultural behaviour. In Yusoff, Samsuri, Ayob, and Teo (2019), the emotional similarity shown by an ethnic minority can explain that the actual process of acculturation takes a very long time. This Yusoff, Samsuri, Ayob, and Teo's (2019) study, which was conducted among Chinese ethnic minority in Malaysia, provided a long history of ethnicity in Malaysian history as they were employed as labourers in the mines industry and involved in trading activities, and growing the generation through intermarriage (Ching & McKenna, 1990;Gurer, 2019;Othman, 2002;Shafie & Zainudin, 2000).…”
Section: Discussionmentioning
confidence: 99%
“…This increased tensions between the host communities and refugees. The anger and hatred towards Syrians, as documented in news reports, culminated in several attacks on Syrians and general xenophobia (Karasapan, 2019; Koca, 2016; Yusoff, 2019).…”
Section: Results and Analysismentioning
confidence: 99%
“…Recognizing this gender divide, organizing gender specific as well as a mixed gender focus group was a way of giving participants the opportunity to choose which setting felt more comfortable for them to share information. Taking time to meet with community leaders and engaging in activities with community members was an important process for facilitating acceptance within the communities and the gathering of rich data (Charmaz, 2014a;Yusoff, 2019). Thus, all invitations to cultural community events such as the Indian Independence Day celebrations were accepted.…”
Section: Collection and Analysis Of Datamentioning
confidence: 99%