Cultural differences in the way individuals from Western Caucasian (WC) and East Asian (EA) societies perceive and attend to visual information have been consistently reported in recent years. WC observers favor and perceive most efficiently the salient, local visual information by directing attention to focal objects. In contrast, EA observers show a bias towards global information, by preferentially attending elements in the background. However, the underlying neural mechanisms and the temporal dynamics of this striking cultural contrast have yet to be clarified. The combination of Navon figures, which contain both global and local features, and the measurement of neural adaptation constitute an ideal way to probe this issue. We recorded the electrophysiological signals of WC and EA observers while they actively matched culturally neutral geometric Navon shapes. In each trial, participants sequentially viewed and categorized an adapter shape followed by a target shape, as being either: identical; global congruent; local congruent; and different. We quantified the repetition suppression, a reduction in neural activity in stimulus sensitive regions following stimulus repetition, using a single-trial approach. A robust data-driven spatio-temporal analysis revealed at 80 ms a significant interaction between the culture of the observers and shape adaptation. EA observers showed sensitivity to global congruency on the attentional P1 component, whereas WC observers showed discrimination for global shapes at later stages. Our data revealed an early sensitivity to global and local shape categorization, which is modulated by culture. This neural tuning could underlie more complex behavioral differences observed across human populations.