Cultural literacy in Chinese and Malay

Sew, Jyh Wee

doi:10.1080/00437956.2015.1033175

Cited by 4 publications

(4 citation statements)

References 7 publications

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“…In alignment with indirectness as an Asian cultural norm (Sew, 2015b(Sew, , 1997, the Malay music videos do not expound overt political messages such as those of 'Interesting Drug' that operate with symbolic book titles, Whale nation and Molby Dick to reference animal cruelty and class status (cf. Power, Dillane & Devereux, 2012, p. 386).…”

Section: Discussionmentioning

confidence: 99%

Semiotics of Performing in Najwa Latif’s Music Videos

Jyh¹

2015

JKMJC

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With more than 53 million hits on her YouTube videos, Najwa Latif is an icon of contemporary Malay popular culture. Just two of her music videos-Cinta Muka Buku (Facebook Love), and AdaMu (Your Existence), have received more than 12.9 million hits at the time of writing with the former earning a nomination for best Malay song at the coveted Champion Songs Award in 2011. Equally relevant is the semiotics of performing in the music videos that captures the hearts and minds of the cyberspace-inhabiting Generation Y. Contrary to the existing studies of Malay popular culture that usually focus on linguistic content we use atomization as the framework to analyze the rich and rapid visual content in Cinta Muka Buku and AdaMu. By atomizing the musical content into visual frames, we derive base units for examining the semiotic hybridity that underscores the positive identification with an online fan base. The segmented visual frames provide the locus for studying the interplay of semiotic elements in the visual symbolization. Consequently, we may identify the semiotics of performing and its relationship with the consumption of Najwa Latif's Malay music videos in cyberspace.

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Section: Discussionmentioning

confidence: 99%

Semiotics of Performing in Najwa Latif’s Music Videos

Jyh¹

2015

JKMJC

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“…It has been a popularly transacted verse in verbal interaction among the Malay peoples in the region for such a long time because of its simplicity, structured composition of parallel lines and a rhyme scheme (p. 14). The alternating rhyme patterns in a typical pantun underwrite the sound aesthetics typical of Asian cultural grammar (Sew, 2015). Rhyming in pantun may be perceived as a hierarchical culmination at the discourse level, originating from the mimetic design of onomatopoeia at the Malay lexical level, as elaborated in Wilkinson (1936).…”

Section: Solenne Couppémentioning

confidence: 94%

Muhammad Haji Salleh, Pantun: The poetry of passion, Kuala Lumpur, University of Malaya Press, 2018, 108 p. + x, ill.. ISBN: 9789831009765

Sew¹

2018

archipel

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“…In other words, each proverb presents a preface that foregrounds the underlying message. Such a bipolar construction resembles a Malay pantun in that the poetic statement is accompanied with the actual message (Salleh, 2018;Sew, 2015a). The Malay pantun typically appears as a four-line verse with the first two lines foregrounding the actual intention of the last Hokkien as a Heritage Language of Citizenry in Singapore 25 two lines (Salleh 1991;Sew, 1996).…”

Section: Hokkien From the Bing Bing Showmentioning

confidence: 99%

Hokkien as a Heritage Language of Citizenry in Singapore

Sew

2020

ILS

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In examining Hokkien as a heritage language in Singapore, this discussion hopes to contribute to an enriching of the perception of citizenship in an ever-evolving national narrative towards one people (Mathew, 2017). The Singapore Census of Population statistics indicate that 11% of ethnic local Chinese households speak Hokkien. Singaporean television serials and movies that use Hokkien as the medium of narration achieve encouraging viewership and box office ratings, hinting that Hokkien is understood, or appreciated by a significant number of the local population as a language of prominence. Therefore, since Hokkien holds a key to common Chinese Singaporean cultural memories, this paper contemplates if learning Hokkien could cultivate a collective resilience when balancing professional, and personal challenges. To this end, 冰冰Show, a contemporary Taiwanese variety program available on YouTube, is used to evaluate the potential power of this language in nurturing citizenship.

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Cultural literacy in Chinese and Malay

Cited by 4 publications

References 7 publications

Semiotics of Performing in Najwa Latif’s Music Videos

Semiotics of Performing in Najwa Latif’s Music Videos

Muhammad Haji Salleh, Pantun: The poetry of passion, Kuala Lumpur, University of Malaya Press, 2018, 108 p. + x, ill.. ISBN: 9789831009765

Hokkien as a Heritage Language of Citizenry in Singapore

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