“…These models represent the sophisticated regulatory mechanism for managing the behaviours of members of communities across a full spectrum of communal domains such as family, healthcare, education, work, governance, and many more. Using various terms (mostly “cultural models,” and “social representations”), scholars have examined the SCMs of health and healthcare (Hickman, ; Jovchelovitch & Gervais, ; Kirmayer & Sartorius, ; Kleinman, , ; Murray, Pullman, & Rodgers, ), education (DeZutter, ; Fryberg & Markus, ; Gee, ; Li, ), parenting and childrearing (Chao, ; Keller, ; Keller et al., ; Suizzo, ), romantic love (de Munck & Kronenfeld, ), marriage (Dunn, ; Quinn, ), the self (Bharati, ; Hollan, ), sex (Lavie‐Ajayi & Joffe, ), work and employment (Strauss, ), gender, work, and management (Hayes & Way, ; Hirsch, ); they have discussed models of nature (Bang, Medin, & Atran, ), the environment (Ignatow, ; Paolisso, Weeks, & Packard, ), and religion (Geertz, ; Spiro, ) along with many other models that people deal with in their daily communal lives. SCMs constitute a deep layer of the sociocultural regulation that underlies politics, economics, and law; in fact, they structure and guide the functioning of these institutions.…”