Cultural tourism and rural entrepreneurship: A case study of a Scandinavian literary festival

Abstract

Tourism demand within peripheral regions reflects visitor motivations to seek experiences constrained by attributes that involve the abilities of these visitors. Often, the basis of tourism supply is driven by accessible publicly-owned common-pool resources that exist as regional economic assets yet are unpriced in the marketplace. Free-riding prevails as rent-seeking firms utilize non-marketed natural and cultural assets in their production practices. The work reported here develops concepts that illustrate keys to successful cultural tourism entrepreneurship using a case study of a festival on the Norwegian coast that features the treasured literary works of Olav Duun. Results suggest that public-private partnerships can be used to stimulate entrepreneurial activity. Further, success is a function of managerial expertise in attaining visitor experience that falls within the flow channel.

Entrepreneurship in rural hospitality and tourism. A systematic literature review of past achievements and future promises

“…Studies have noted that policy support for RHT development is now part of several countries' hospitality and tourism development strategies because of its positive economic impact on the local community (Kubickova and Campbell, 2020;Richard Sharpley, 2002;Situmorang et al, 2019). Furthermore, the public-private partnership has also been a significant avenue of value creation for the RHT enterprises and community (Marcouiller and Westeren, 2019). Prior studies have observed that governments have made and continue to make an active effort in supporting RHT enterprises by providing support and resources such as training (Hern andez-Maestro et al, 2009; Wang and Man, 2019), finance, consulting (Situmorang et al, 2019) and marketing (Kubickova and Campbell, 2020).…”

“…4.1.2 Demand-side barriers. The tourist side, that is, the demand side of the hospitality and tourism equation has a significant impact on how RHT enterprises function (Ikonen, 2016;Marcouiller and Westeren, 2019). The chief objective of RHT is the commodification of tourist destinations, used here to refer to the packaging of rural experiences for tourist consumption.…”

Innovation in agricultural and county shows: conceptualising the e-eventscape

“…Shows, like other festivals, can strengthen and integrate place identity and a sense of community (Jarman, 2018; Hjalager and Kwiatkowski, 2018). The Show experience is representative of the local heritage and natural amenities that comprise a contemporary multi-functional rural landscape (Marcouiller and Westeren, 2019). By expanding their identity and reflecting increasing business diversity in the rural economy (DEFRA, 2019), Shows now provide networking and promotional opportunities beyond the agriculture and food sectors.…”

“…Among museums and heritage attractions, more interactive forms of information and communication technology (ICT) have been used to augment understanding and accessibly for tourists (Hjalager, 2010) but even this remains a largely static addition to the physical experience. However, combining wholly online events with physical ones and developing interactivity between the two spaces, allows organisers to conceive new experiencescapes (Marcouiller and Westeren, 2019) or eventscapes (Brown et al , 2015) to improve the visitor offering both online and at the Showground. Both the e-servicescape and eventscape models are therefore valuable for evaluating the innovation of online Shows.…”

Public-private partnership as a factor in the formation of the tourist potential of Russian territories

“…Currently, the main goals of public-private partnership in the tourism industry are to attract investment in the development of business, sports, cultural and educational types of tourism. Research results show that public-private partnership projects can be used to stimulate entrepreneurship (Marcouiller and Westeren, 2019). The involvement of the private sector in the management of tourist infrastructure facilities can help to increase their economic efficiency, achieve high performance in the organization of public recreation, security, and financial return (Ly and Zhang, 2019).…”