Cultural Tourism in a Digital Era

Katsoni, Vicky

doi:10.1007/978-3-319-15859-4

Cited by 8 publications

(1 citation statement)

References 206 publications

(334 reference statements)

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“…The use of social media as a tool for the generation of expectations (Altamirano, 2014). (Ministerio de Turismo, 2014) (Altamirano, V., Marín, I., , Ordoñez, K., 2018) Through digital marketing the user turns into the protagonist in order to facilitate decision making of future clients according to (Delic, 2018), (Sambhanthan & Good, 2014), (Maurer, 2015), (Espinosa, 2015), (Matellanes, 2012), (DeCamargo, 2008), (Lara, P. Martínez, J. 2002), (Selman, D., 2017), (Bellón A.…”

Section: Factors Reference 18mentioning

confidence: 99%

Digital Marketing as a Promotional Tourism Strategy in Ecuador. A Systematic Mapping

González¹,

Navarro²,

Fuentes³

et al. 2019

IJBSS

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Digital marketing is a tool that allows the tourism sector to be in the public eyeat an international level. It is part of a strategy of visual and interactive promotion worldwide, which is possible through the use of metadata, web pages and social networks. This investigation demonstrates how relevant digital marketing is in the in the industry of hospitality in Ecuador, through the participation of the Ministry of Tourism, as well as the travel agencies, the tourism promotional agencies and other private sector agents. Systematic mapping was used to identify the contribution of the most widely used digital tools that support the strategies of digital marketing, integrated to the promotion of tourism in Ecuador. Likewise, the main opportunities of the strategic alliance digital marketingtourism were identified with the intention of boosting the available tools for a growing tourism market.

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Section: Factors Reference 18mentioning

confidence: 99%