“…Second, research finds that some non-Western samples are less motivated to maintain high self-esteem (Heine, Lehman, Markus, & Kitayama, 1999). Consequently, they may have less to gain from responding to death reminders with worldview-affirming behaviors and cognitions (Greenberg et al, 1986;Heine, Harihara, & Niiya, 2002;Park & Pyszczynski, 2016). esteem is less prioritized might be less likely to attempt to restore self-esteem in the face of their mortality thoughts.…”