“…He attributed his results to the availability of 'body-conscious' Western media that people in the United States are exposed to, whereas in Iran (at least at the time of the study), such media was completely kept out (Akiba, 1998). Similarly, the authors of another cross-cultural comparison, a study showing that US males were more dissatisfied with their muscularity than Ukrainian and Ghanaian males, argued that the exposure to Western media and the stringent Western beauty ideals may put people at higher risk for developing body dissatisfaction (Frederick, Buchanan, Sadehgi-Azar, Peplau, Haselton, & Berezovskaya, 2007a;Frederick, Forbes, Grigorian, & Jarcho, 2007b).…”