“…The study confirms that an aid should be in keeping with a particular individual's lifestyle, convey their desired self-image and fit their value systems (Baldwin et al, 2011 ; Bender Pape, Kim & Weiner, 2002 ). Cultural implications may be important as brain injury may incite feelings of individual and familial shame (Simpson, Mohr, & Redman, 2000 ; Watanabe, Shiel, McLellan, Kurihara, & Hayashi, 2001 ). The mechanism of injury may also be important, e.g., for JA, the fact that he experienced an assault may have led to a general mistrust of others and influenced his perception of negative social evaluation (Riley, Brennan, & Powell, 2004 ).…”