‘Culture’ and ‘Communication’ in Intercultural Communication

Durant, Alan; Shepherd, Ifan D. H.

doi:10.1080/13825570902907185

Cited by 21 publications

(17 citation statements)

References 5 publications

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“…For the purposes of this paper I drew a sharper-than-usual distinction between cross-cultural competence and inter-cultural competence, the latter understood as the consumption of media products against the background of social interaction among different cultural groups (Shuang et al, 2011;Singer et al, 2011;Jandt, 2010;Nakayama & Halualani, 2010;Kim, 2010;Spencer-Oatey & Franklin, 2009;Durant, 2009;Gudykunst, 2005;Nishida, 2005;Vandenabeele, 2004;Barna, 1998;Bennett, 1998;Oetzel, 1995;Ting-Toomey, 1993;Kim, 1991;Gudykunst & Kim, 1984). Whereas this literature largely addresses the complexities involved in inter-cultural interaction, such difficulties differ somewhat from those characteristic of cross-cultural communication, which foregrounds the idea of a 'crossing' of a deep cultural divide at a distance (Gupta, 1998;Howes, 1996).…”

Section: Mass Media Literaturementioning

confidence: 98%

Self-hybridisation: China as a global media player

Chu

2013

Media Asia

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The paper argues that self-hybridisation by Chinese media producers is one of their strategies in wooing international audiences in the global media. The paper places the notion of selfhybridisation in the context of cross-cultural, inter-cultural, and trans-cultural relations, as discussed in the literature. In doing so, the author draws a sharper-then-usual distinction in negotiating cross-cultural and inter-cultural competence. Contrary to Kraidy's influential arguments in favour of trans-culturalism as a way of overcoming both cultural imperialism and cultural pluralism, the paper places hybridisation between cultural imperialism and cultural essentialism as a way of avoiding both extremes and at the same time making cultural difference accessible. This concept is then illustrated by two case studies. T here are clear difficulties faced by producers as much as by consumers in cross-cultural exchanges between China and the West in the global media (Chu, 2013). In spite of an undeniable cultural divide, these difficulties need to be re-examined in light of the fact that China now has a strong presence in the global media market. How can we explain China's rapidly increasing cultural media offerings on a global scale? It is the aim of this paper to suggest that a partial answer to this question can be seen by looking at China's deliberate cultural policy, particularly in relation to its attempts at wooing a global media audience by adapting traditional and contemporary themes for consumption abroad, a phenomenon this paper attempts to capture by the notion of self-hybridisation. A major goal of such a strategy is to undercut Western media imperialism, and especially Anglophone homogenisation, as part of the broader policy of China's 'going abroad' campaign. In order to make the case of Chinese self-hybridisation persuasive, I will place it in the context of cross-cultural, inter-cultural and trans-cultural relations, as well as in the context of scholarly literature on hybridity. In this respect, I believe that a number of issues pertaining to cultural exchange in the domain of the global media deserve our attention: a dearth of cross-cultural analyses of media consumption in spite of a massive literature on mass media; the need to avoid arguments in favour of 'cultural essentialism' and 'media imperialism'; and a clarification of the distinction between 'cross-cultural' and 'inter-cultural competence' . In Downloaded by [University of Nebraska, Lincoln] at 20:35 11 June 2016 345  self-hyBridisaTion: china as a GloBal media player light of these markers, this paper looks at sources of complexity characteristic of cross-cultural production and consumption in the global media. In doing so, one cannot but pay attention to technological, economic, political and cultural aspects of media programming. An exemplary context for such an analysis is the reception of Chinese cultural products in the West. What is of special interest here is the fact that China is not only flooding global markets with programmes celebratin...

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Section: Mass Media Literaturementioning

confidence: 98%

Self-hybridisation: China as a global media player

Chu

2013

Media Asia

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“…The first issue has to do with teachers’ conceptualizations of intercultural communicative competence, which is the basis of intercultural citizenship, in particular regarding the complexities and limitations that they experience in trying to understand the key concepts involved. It has been acknowledged that research on teacher education for intercultural communicative competence has been underdeveloped (Byram, Holmes, & Savvides, 2015; Durant & Shepherd, ; Guo, Arthur, & Lund, ; Johnstone Young & Sachdev, ; Sercu, ).…”

Section: Literature Reviewmentioning

confidence: 99%

Affordances, complexities, and challenges of intercultural citizenship for foreign language teachers

Porto

2019

Foreign Language Annals

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This article explores the intercultural and citizenship dimensions of foreign language teaching and discusses, in particular, the implications for foreign language teaching and teacher education. The work (1) extends the fundamental concepts that were developed by Byram and Wagner () in this journal—that foreign language education has instrumental purposes but also educational aims that constitute the development of the individual and of societies by fostering democratic competences and values and linking the language learning that takes place in classrooms with the community, whether local, regional, or global; and (2) links language education and community engagement in the form of service‐learning, which was also addressed in this journal by Palpacuer Lee, Curtis, and Curran (). An intercultural citizenship project carried out in Argentina serves as illustration. Pedagogical implications are offered.

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“…Intercultural interactions are becoming increasingly more important within the workforce of multinational organizations as well as for the international student bodies represented among modern higher education facilities (Durant & Shepherd, 2009). Intercultural communication has been defined beyond strictly nationality differences to include differences in beliefs and/or ethnicities (Arasaratnam & Doerfel, 2005;Durant & Shepherd, 2009).…”

Section: Intercultural Communicationmentioning

confidence: 99%

Intercultural Communication Apprehension and Emotional Intelligence in Higher Education

Fall

Kelly

MacDonald

et al. 2013

Business Communication Quarterly

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Given the expanding globalized workforce, business educators continue to seek new ways to prepare students for intercultural encounters. Although immersion in other cultures is the optimal strategy, this method is not always feasible. As such, educators seek other mechanisms to simulate intercultural experiences. This study examines emotional intelligence as a predictor of intercultural communication apprehension among university students ( N = 425). Results indicate that three of the emotional intelligence subscales predict intercultural communication apprehension: emotionality, sociability, and self-control. These results support the premise that emotional intelligence manages and/or reduces intercultural communication apprehension and therefore should be integrated in business curriculum.

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‘Culture’ and ‘Communication’ in Intercultural Communication

Cited by 21 publications

References 5 publications

Self-hybridisation: China as a global media player

Self-hybridisation: China as a global media player

Affordances, complexities, and challenges of intercultural citizenship for foreign language teachers

Intercultural Communication Apprehension and Emotional Intelligence in Higher Education

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