“…Compared with other industries of the national economy of Latvia, only indirect attention has been paid to it. Nevertheless, research on the culture industry is important, as it is not only a consuming industry -the industry considerably contributes to economic growth (Yusof et al, 2013;Bandelj & Morgan, 2015;Greffe, 2016), thereby increasing employment (Marcen, 2014;Schaufeli, 2018;Bryan et al, 2000), the development of innovative products (Yusof et al, 2013), development of R&D investment (Varsakelis, 2001) as well as the development of competitive regions (Bille & Schulze, 2006). In addition, culture plays an important role in performing various social functions -the culture forms the system of individual and societal values, knowledge and skills, experience (Santoso & Schrepp, 2019), promotes local community development and identity formation (Ministry of Culture, 2014), as the culture industry is broad in scope, encompassing libraries, folk art, theatre, music, museums, the creative industry and other sub-industries.…”