Culture and gender’s role in apparel purchasing patterns

Nieves-Rodriguez, Elsa; Pérez-Rivera, Myra Mabel; Longobardi, Teresa; Davis-Pellot, Jose A.

doi:10.1108/jfmm-04-2016-0032

Cited by 8 publications

(9 citation statements)

References 27 publications

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“…Perhaps this finding could be attributed to the in-group favoritism explained in the SIT and implies that cultural sensitivity might have the reversed effect on domestic bias through a heightened need for belongingness and distinctiveness. It also highlight the complexities of consuming conspicuous fashion products (Nieves-Rodriguez et al , 2017). The results are summarized in Table 4.…”

Section: Resultsmentioning

confidence: 99%

The effects of consumers' cultural sensitivity, ethnocentrism and demographical characteristics on attitude toward luxury fashion brands in Trinidad and Tobago

Rambocas

Mahabir

2021

JFMM

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PurposeConsumers' attitude toward luxury brands remains a crucial area for many researchers and marketers. But, attitude toward domestically-produced luxury fashion brands in developing countries have not been sufficiently examined. Drawing on the social identity theory (SIT), this study proposes that consumer ethnocentrism (CE) and cultural sensitivity (CS) will significantly influence attitudes toward luxury fashion brands produced in Trinidad and Tobago. Furthermore, the study suggests that consumer demographical characteristics of age, gender and income will moderate the influence.Design/methodology/approachData were collected from 160 fashion consumers and analyzed using exploratory factor analysis and multiple regression analysis.FindingsThe findings confirm the positive impact of CE on consumers' attitude toward domestically produced luxury products, while CS has a significant but negative effect. Also, the results show that these effects are consistent across different levels of income, but vary by age and gender.Practical implicationsThese findings provide a deeper understanding of consumers' perceptions and inherent biases toward luxury brands. It further explains how brands with ostentatious value, in particular fashion brands, produced in Trinidad and Tobago, can compete against larger international brands.Originality/valueThe study is one of the few that examines the effects of personal values on attitudes toward luxurious fashion brands produced in a developing country. It uniquely extends the SIT model by examining the influence of CE, CS and demographical characteristics on preferential attitudes toward locally produced luxury fashion brands.

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Section: Resultsmentioning

confidence: 99%

The effects of consumers' cultural sensitivity, ethnocentrism and demographical characteristics on attitude toward luxury fashion brands in Trinidad and Tobago

Rambocas

Mahabir

2021

JFMM

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“…This is based on the idea that co-creation processes will increase customers satisfaction level (Grissemann & Stokburger-Sauer 2012). Offering better service and custom options are strategies that most tailoring service providers use to stay competitive (Nieves-Rodriguez et al 2017). Consistent with the study of Payne et al (2008) and Vivek et al (2012), co-creation process between tailors and customers will develop enthusiasm, social interaction and conscious participation.…”

Section: Structural Modelmentioning

confidence: 99%

The Impact of Customer Value Co-Creation and Relationship Quality on Relationship Equity: Personality Traits as a Moderator

Omar¹,

Kassim²,

Nazri³

et al. 2018

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This study aimed to examine the relationship among customer value co-creation, relationship quality, and relationship equity in the tailoring services in Malaysia. Moreover, this study also investigated whether customer personality trait plays a moderating role in the relationship of value co-creation behavior and relationship quality as well as the relationship between relationship quality and relationship equity. A total of 245 questionnaires were collected via purposive sampling from customers seeking tailoring services from SME tailoring businesses. The findings revealed that customer value cocreation has a statistically significant influence on relationship quality. In addition, relationship quality was also positively related to relationship equity. However, the moderating effect of customer personality trait was not significant. This study contributes to the existing literature on customer co-creation and personality traits of consumers in tailoring services of SMEs, particularly in explaining the relationship equity of consumers.

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“…As mentioned above, culture plays a significant role in influencing purchases, but there are other variables that can moderate this influence. Some studies used Gender (Nieves-Rodriguez et al, 2017), other used education (Rajh et al, 2016) as moderators influencing consumer purchase behavior. However, none of these studies are used to compare the difference in consumer purchasing behavior between Europe and Asia.…”

Section: Research Methodology and Resultsmentioning

confidence: 99%

Development of ICT: conceptual comparative analysis of consumer behavior in Europe and Asia

Majzoub

Davidavičienė

2019

Proceedings of 6th International Scientific Conference Contemporary Issues in Business, Management and Economics Engineering ‘2

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Today’s society is becoming the information and communication technology societies, where ICT is responsible for the creation, distribution, and manipulation of information in every aspect of society (Xiang, Magnini, & Fesenmaier, 2015). The following article will present a comparative analysis of one aspect of consumer changes caused by ICT, which is e-commerce between Europe and Asia, using Hofstede’s culture dimensions (Power distance, individualism, masculinity and uncertainty avoidance). Purpose – to provide a comparative analysis of consumer behavior changes caused by ICT between Europe and Asia. Research methodology – a synthesis of review of the literature. Findings – provide insight into the difference in consumer behavior changes caused by ICT, between Europe and Asia and provide the basis for future researches. Research limitations – future research should include empirical research and study of other solution and other factors that affect consumer behavior. Practical implications – the practical implication of the article provide a framework for organizations to take into consideration, the difference in consumer behavior between countries when it is targeting their markets. Originality/Value – no comparative.

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Culture and gender’s role in apparel purchasing patterns

Cited by 8 publications

References 27 publications

The effects of consumers' cultural sensitivity, ethnocentrism and demographical characteristics on attitude toward luxury fashion brands in Trinidad and Tobago

The effects of consumers' cultural sensitivity, ethnocentrism and demographical characteristics on attitude toward luxury fashion brands in Trinidad and Tobago

The Impact of Customer Value Co-Creation and Relationship Quality on Relationship Equity: Personality Traits as a Moderator

Development of ICT: conceptual comparative analysis of consumer behavior in Europe and Asia

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