“…Culture affects individuals' online activities (Sample et al, 2018 ), decision making process and uncertainty assessment (Chu et al, 1999 ), development of biases and risk perception (Pfleeger and Caputo, 2012 ; da Veiga and Martins, 2017 ), reactions to events (Hofstede et al, 2010 ; Rocha Flores et al, 2014 ), and self-efficiency (Sheng et al, 2010 ; Halevi et al, 2016 ). Redmiles et al ( 2018 ) suggest that country/communal norms might affect spam consumption as follows: in countries where spam is more prevalent, users are 59% less likely to click on spam when compared to countries where spam is less prevalent.…”