Culture, television, and opposition: Rethinking cultural studies

Lembo, Ronald; Tucker, Kenneth H.

doi:10.1080/15295039009360167

Cited by 22 publications

(12 citation statements)

References 7 publications

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“…Emphasizing these differences reinforces messages that amplify male hegemony not only in sport but in other realms of life (Lambo & Tucker, 1990). In comparison with the 1992 Olympic Games (Higgs & Weiller, 1994), findings of the present study suggest the following:…”

Section: Discussionsupporting

confidence: 55%

Gender Bias In The 1996 Olympic Games

Higgs¹,

Weiller²,

Martin³

2003

Journal of Sport and Social Issues

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(Hilliard, 1984). Where women are covered, the media has largely focused attention on those sports that are traditionally viewed as conveying a feminine image (e.g., gymnastics and figure skating) and enhancing existing societal norms (Shifflett & Revelle, 1994). Researchers suggest that sports media influences how people view participation in sports. By emphasizing certain facets of female participation in sports while ignoring others, the sports media effectively shapes the public agenda and influences the public's judgment about the world of sport, and the athletes who are a part of that competition (Coakley, 1998). NBC experienced an enormous ratings success (Coakley, 1998) and were afforded extraordinary ratings, the best since 1976. Part of the ratings success can be attributed to the United States' hosting of these games, yet as noted by

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Section: Discussionsupporting

confidence: 55%

Gender Bias In The 1996 Olympic Games

Higgs¹,

Weiller²,

Martin³

2003

Journal of Sport and Social Issues

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“…When mass culture is viewed as ideologically 197 QUARTERLY JOURNAL OF SPEECH COHEN competitive, social change becomes a possibility that the critic must confront (Becker, 1984;Fiske, 1986Fiske, , 1988aFiske, , 1988bHall, 1980a;Newcomb and Hirsch, 1983). In spite of these efforts to provide more complex accounts of dominance and plurality, scholars are steadily uncovering the problematic assumptions that proponents of Cultural Studies make about the process of mass-mediated meaning (Allor, 1988;Lembo and Tucker, 1990;Lull, 1988;Morley, 1981Morley, , 1989Streeter, 1989;Wren-Lewis, 1983). Most critiques of the Cultural Studies perspective revolve around interpretations of Stuart Hall's (1980b) rendering of the encoding/decoding model of mediated communication, or its conterminous metaphors that separate meaning into moments of production/consumption, text/audience, dominance/ resistance, the social/the individual, and the monolithic/the pluralistic.…”

Section: Critical Issuesmentioning

confidence: 99%

Intersecting and competing discourses in Harvey Fierstein's Tidy endings

Cohen

1991

Quarterly Journal of Speech

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“…Following British cultural studies, we can appreciate the audience's struggle with social and political elements in media messages and can recognize audiences and media texts as "meaning-full" within historical and cultural contexts (a perspective Carragee, 1990, calls for). From an audiencecentered perspective, we can understand audience reading strategies as innovative, shared meaning construction as called for by Lembo and Tucker (1990) and Liebes and Katz (1990).…”

Section: Readers' Lived Experiences and Reading Strategiesmentioning

confidence: 99%

“…Alongside ideologically seductive positioning is another, more empowering process that readers use to negotiate meaning. Following Lembo and Tucker (1990), the adolescent romance reader meets society's demands on her through reading strategies that also allow her to construct innovative, positive meanings and identities from the romance text.…”

Section: Readers' Lived Experiences and Reading Strategiesmentioning

confidence: 99%

“…' See especially Carragee (1990), Lembo and Tucker (1990), Gripsrud (1990), and Budd, Entman, and Steinman (1990), who engage the issues surrounding recent interpretive moves in media studies by contrasting "U.S." interpretivism with British cultural studies. In short, the interpretivist move locates meaning as the personal negotiation of each audience member, according to the individual's privileged viewpoint (see also Condit, 1989), whereas the critical view of British cultural studies acknowledges society's role in structuring the meanings of its members according to patriarchal, capitalistic, or consumer-oriented ideologies.…”

Section: Notesmentioning

confidence: 99%

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Articulating Meaning: Reconceptions of the Meaning Process, Fantasy/Reality, and Identity in Leisure Activities

Moffitt

1993

Commun Theory

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This article reexamines the complexities of the reception of meaning by audience members who experience media texts. I t argues for the articulation model of meaning, which asserts that meaning is a momentaty event, denies that meaning is a transfer process, and characterizes media experiences as intertwined and blurred fantasy and reality experiences that serve to confirm identity for the receiver. The articulation model resolves key issues in the cultural studies debates. Framed by an articulation analysis, an empirical study of adolescent romance readers demonstrates the articulation model's power to yield additional and "corrective" insights into meaning.The debates between interpretive research perspectives and mainstream communication study and, within the interpretive/critical movement, between audiencecentered and critical views,' mark the most recent attempts, in a long tradition of media criticism, to explain the utilization of media/literary texts and the audience reception of these texts. Critics continue to seek the theoretical perspective and methodology that best explain such concepts as text, audience, symbol, fantasy, and reality.Central to all the various interpretivelcritical moves in media criticism are efforts to explain the process of meaning. Literary and media criticism have always assumed the existence of a two-step meaning-transfer process such that meaning is located first in one place (whether the author, the text, or the audience) and then delivered to another place or discovered by the "receiver."' Inherently bound up in the assumption of a two-step meaning-transfer process are other theoretical assumptions, for example, that the symbol or text is separate from and stands for a separate "reality," or that the textual, or media, "fantasy experience" is separate from the currently felt lived experiences or "real" experiences of the audience member.3From British cultural studies a model of meaning proposed by Stuart Hall (1986)-the articulation modep-radically reconceives notions of a two-step meaning-transfer process and of a media experience that is necessarily separate from the lived reality of the receiver. The explanatory power of the articulation model derives from its conception of meaning as a relatively instantaneous moment -an historically situated m o m e n t -of intersecting and articulating of meaning that, in turn, calls into question the notion that meaning is transferred between places or people. Further, the articulation model accepts that the media experience, for many receivers, serves as an immediate reality, the instantaneity 23 1

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Culture, television, and opposition: Rethinking cultural studies

Cited by 22 publications

References 7 publications

Gender Bias In The 1996 Olympic Games

Gender Bias In The 1996 Olympic Games

Intersecting and competing discourses in Harvey Fierstein's Tidy endings

Articulating Meaning: Reconceptions of the Meaning Process, Fantasy/Reality, and Identity in Leisure Activities

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