2023
DOI: 10.1108/jbim-03-2023-0145
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Culture uncovered: B2B salesforce job reviews as windows into corporate values

Joey Lam,
Michael S. Mulvey,
Karen Robson
et al.

Abstract: Purpose This study aims to help uncover corporate culture and values to attract and retain talent by understanding job reviews written by business-to-business (B2B) salespeople. Design/methodology/approach Over 40,000 job reviews on Glassdoor.com are analyzed by a dictionary-based content analysis tool, Linguistic Inquiry and Word Count (LIWC2015), to explore the links between corporate culture and linguistics characteristics of reviews as articulated by B2B salespeople. This study adopted a multidimensional… Show more

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