“…At the same time, some of these researchers have increased the dimensionality of "usability" by including one or more elements of evaluation in its conceptualisation. These included "learnability" and "likeability" (Blandford & Buchanan, 2002;Booth, 1989;Constantine & Lockwood, 1999;Hix & Hartson, 1993;Nielsen, 1993;Schneiderman, 1992;Swett, 2002), "utility" (Bernérus & Zhang, 2010;Brooke, 1991;Zaharias, 2009), "memorability" and "error" (Marta, 2011;Nielsen, 1993;Swett, 2002;Yordanova, 2007), "quality of use" (Bevan, 1995), "content usability" (Lamb, 1995), "outcomes", "process" and "task" (Thomas, 1998), "control" and adaptability" (Oulanov & Pajarillo, 2002), "accessibility", "trustfulness" and "universality" (Bernérus & Zhang, 2010;Caldwell et al, 2004;Dee & Allen, 2006;Yordanova, 2007), "reliability" (Constantine & Lockwood, 1999;Nielsen, 1995;Siritongthaworn, Krairit, Dimmitt & Paul, 2006) and "web usability" (Brophy & Craven, 2007). These studies are fundamentally grounded on the technical aspects of usability, i.e.…”