Curated Shopping als serviceorientiertes Geschäftsmodell

Möhlenbruch, Dirk; Georgi, Jana; Kohlmann, Alena

doi:10.1007/978-3-658-11097-0_10

Cited by 2 publications

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…One of the main problems in online purchasing is still the provision of a high and excellent level of recommendation. However, according to Möhlenbruch et al, this is still generally the case in stationary retailing (Möhlenbruch et al, 2016). Customers who want a high level of advice are more likely to buy at a static location or a car dealership.…”

Section: Car Purchase Advice Hypothesis 3 (H3)mentioning

confidence: 99%

Analysis of factors influencing car purchases on the Internet by automotive customers in Germany

Böhlen¹,

Šimberovà²

2023

JESI

View full text Add to dashboard Cite

This research aims to investigate various factors influencing the decision of automotive customers in Germany to buy a car on the Internet. The empirical study conducted mainly examines the influence of multiple factors such as employment status, gender, desire for advice when buying a car, price sensitivity, previous online vehicle purchasing experience, familiarity with online vehicle platforms, the intensity of general online shopping and age of the respondents on the degree of online vehicle purchasing behaviour. The scientific literature has produced only a few concrete studies in this regard. It is still being determined which factors are decisive for customers to buy their car online. Online vehicle purchasing behaviour was approximated using a Likert scale. Over 250 participants were surveyed in this process. The results were analysed by contrasting each influencing factor with online vehicle buying behaviour as part of a simple linear regression model. The T-test was then used to test each hypothesis for significance. A multivariate linear regression model was then constructed and retested with the significant influencing factors obtained. This showed that employment status, desire for advice when buying a car, having already made an online vehicle purchase, knowledge of online vehicle platforms, and general online shopping are (highly) significant and, therefore, strongly influence the online purchase decision of automotive customers in Germany. Future research should focus on comparing the results of this study for Germany and other more digital countries.

show abstract

Section: Car Purchase Advice Hypothesis 3 (H3)mentioning

confidence: 99%