Current Research Status on Fan Economy at Home and Abroad

Abstract

This article conducts an in-depth exploration of the fan economy within the digital age, positioning it as a dynamic and pivotal sector across the vast spectrum of the creative industries, including but not limited to entertainment, sports, and gaming. It articulates how the fan economy, centering on the monetization of fan cultures and enthusiasm, has rapidly ascended to prominence, becoming a focal point for scholarly exploration and debate. The narrative dives deep into the symbiotic relationship between fans and their various passions, unraveling the intricate mechanisms that propel fan engagement and facilitate economic contributions. Furthermore, it scrutinizes the profound implications of these interactions on contemporary business methodologies and consumer patterns. By amalgamating pivotal research outputs from a diverse array of academic disciplines such as media studies, economics, sociology, and marketing, the article endeavors to illuminate the continuously evolving dynamics of consumer-fan practices. It meticulously examines their far-reaching impact on the cultural and economic frameworks of our interconnected global society. The overarching goal is to provide a nuanced understanding of the fan economy, highlighting its growing significance in shaping the contours of modern consumer culture and the broader creative industries.