This paper is to discuss the challenges and issues in implementing personal data protection. As the cases related to the personal data breaches is increasing day-by-day among us, so any organizations, system, applications, software or technology components that deal with huge amount of personal data such as contact details, email addresses, addresses and others are in a higher risk sector as the data are valuable. This study highlights the challenges and issues such as the usage of IoT devices, social media, implementation of fourth industrial revolution and also the lack of awareness among users in the process of the implementation of personal data protection. However, all this challenges and issues can be resolved if the users follow the correct method or procedures. Finally, this finding also elaborates some methods that could help users protect their personal data.