“…Between 4% and 30% of women with hormone receptor (HR)‐positive breast cancer who completed primary treatment of early‐stage breast cancer (EBC) do not initiate the follow‐up long‐term adjuvant endocrine therapy (AET) (Berkowitz et al, 2021 ; Kroenke et al, 2018 ; Neugut et al, 2012 ; O'Neill et al, 2017 ), and 15–43% are non‐adherent (i.e., do not take medication as prescribed) (Berkowitz et al, 2021 ; Cavazza et al, 2020 ; Font et al, 2019 ; Lailler et al, 2021 ; Lambert‐Côté et al, 2020 ; Makubate et al, 2013 ; Mislang et al, 2017 ; Murphy et al, 2012 ). AET is used in patients with oestrogen receptor (ER)‐positive EBC for at least 5 years in order to prevent recurrence and reduce the mortality (Cardoso et al, 2019 ; Early Breast Cancer Trialists' Collaborative Group, 2011 ) and comprises the (sequential) use of the selective ER modulator (SERM) tamoxifen and aromatase inhibitors (AIs) like anastrozole, exemestane and letrozole (Burstein et al, 2019 ; Cardoso et al, 2019 ; Parisi et al, 2020 ). AET non‐adherence has been associated with increased risks of recurrence and mortality (Barron et al, 2013 ; Chirgwin et al, 2016 ; Font et al, 2019 ; Hershman et al, 2011 ; Inotai et al, 2021 ; Lee et al, 2019 ; Makubate et al, 2013 ; Mislang et al, 2017 ; Winn & Dusetzina, 2016 ) and higher healthcare costs resulting from more physician visits, increased hospitalisation rates and longer hospital stays (McCowan et al, 2013 ; Mislang et al, 2017 ).…”