Current Status of Instagram Utilization by Oral and Maxillofacial Surgery Residency Programs: A Comparison With Related Dental and Surgical Specialties

Yang, Stephen C.; Wu, Benjamin; Karlis, Vasiliki; Saghezchi, Sohail

doi:10.1016/j.joms.2020.08.019

Cited by 24 publications

(35 citation statements)

References 16 publications

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“…Our results are consistent with those of other competitive training programs such as plastic surgery, where higher ranked programs based on USNWR had significantly more Instagram followers, 17 and urology, where there exists a significant positive correlation between Twitter activity and USNWR reputation scores 18 . Comparison of social media presence across similar specialties in 2020 reveals that otolaryngology (88%) surpasses plastic surgery (58%) 17 and oral and maxillofacial surgery (19%) 16 . Altogether, these findings emphasize that certain fields and their higher reputed programs may be trendsetters in adopting and utilizing social media.…”

Section: Discussionsupporting

confidence: 88%

“…Health care organizations are also increasingly utilizing social media, 12 and presence and popularity on social media have been found to significantly correlate with hospital reputation ranking 13 . Social media is used to promote visibility and reputation of various specialties, including dermatology, neurosurgery, oral and maxillofacial surgery, plastic surgery, and urology 14–18 . Furthermore, sites like http://kevinmd.com and Headmirror are employing social media for organizations and their constituents to network, educate trainees, and disseminate scientific knowledge 19,20…”

Section: Introductionmentioning

confidence: 99%

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Otolaryngology Residency Program Rankings and Social Media Usage: A Longitudinal Analysis

et al. 2021

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Objective Social media is a powerful networking tool among health care organizations. This study determines correlations between program reputation and social media activity and popularity, specifically among otolaryngology residency programs. Methods Accredited programs, excluding military and osteopathic, in the United States were included. Activity and popularity on Facebook, Twitter, and Instagram were assessed during the same 7‐month period from 2016 to 2020. Doximity Residency reputation scores (dividing programs into quartiles) and US News & World Report (comparing programs affiliated with top hospitals versus those with unranked hospitals) were utilized to compare differences based on reputation. Results Of 104 programs, 91 (88%) had social media accounts. Instagram and Twitter were more commonly used than Facebook, with 78 (75%), 49 (47%), and 42 (40%) accounts, respectively. The cumulative use of all three platforms grew yearly, while Twitter (R2 = 0.9863) and Instagram (R2 = 0.9955) presence increased exponentially. Doximity's top quartile programs had more Facebook (P = .020), Twitter (P < .001), and Instagram (P = .102) accounts. First‐quartile programs also adopted each platform months before fourth‐quartile programs. Stratified by US News & World Report, ranked programs had more social media accounts, with 24 (53%) on Facebook (P = .028), 32 (71%) on Twitter (P < .001), and 37 (82%) on Instagram (P = .155). Programs with higher reputations were more active and exhibited increased likes and followers over time. Conclusion Social media use among otolaryngology programs has grown exponentially, with Instagram and Twitter becoming the dominant platforms. Higher ranked programs are more active on social media, have more followers, and adopt social media earlier. Level of Evidence 4 Laryngoscope, 131:2455–2460, 2021

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Section: Discussionsupporting

confidence: 88%

Section: Introductionmentioning

confidence: 99%

Otolaryngology Residency Program Rankings and Social Media Usage: A Longitudinal Analysis

et al. 2021

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“…Otolaryngology residency programs’ Instagram accounts have grown 170% from 2019 to 2020, and 56.8% of plastic surgery residency programs had Instagram accounts in 2019 8 , 9 . Oral and maxillofacial surgery residency programs and dermatology residency programs were found to have a 20% and 7% account presence on Instagram, respectively 10 , 19 . Our study found that 56% of orthopaedic surgery residency programs had Instagram pages and 85% of these Instagram accounts were created in 2020.…”

Section: Discussionmentioning

confidence: 99%

Utility of Social Media for Recruitment by Orthopaedic Surgery Residency Programs

et al. 2021

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Background: As the use of social media continues to rise, the presence of social media accounts among orthopaedic surgery residency programs can foster connections with other specialties, highlight departmental achievements, and be a resource for applicants to learn more about the program. This study evaluated the current utility and landscape of social media, with an emphasis on the use of Instagram, in orthopaedic surgery residency programs in the United States. Methods: A cross-sectional study of orthopaedic surgery residency Instagram accounts was performed. The Instagram accounts were evaluated for the number of followers, number of accounts following, and number of posts. Instagram posts were further categorized into academic, departmental, education, and COVID-19–related content. In addition, a search was performed to identify the presence of Twitter and Facebook accounts among orthopaedic surgery residency programs. Bivariate and multivariable logistic regression models were used to analyze the data in this study. Results: Of the 192 orthopaedic surgery residency programs evaluated, 108 programs (56%) had an Instagram account, 65 programs (34%) had a Twitter account, and 58 programs (30%) had a Facebook account. Of the 108 programs with an Instagram account, 92 accounts (85%) were created in 2020. A higher Doximity ranking of a program was positively associated with the presence of an Instagram account (p < 0.001). A significant correlation was found between the number of posts and the Instagram engagement score (p = 0.018). The majority of Instagram posts contained departmental content (54%) followed by social (13%) and COVID-19–related (10%) content. Conclusions: The presence of orthopaedic surgery residency programs on social media has grown significantly in the year 2020. With the presence of more than 50% of residency programs on Instagram, this can be a useful resource for prospective applicants and other healthcare professionals to gain insight into the activities of orthopaedic surgery residency programs across the United States.

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“…Because of these features, Instagram's user engagement level per post is ten times greater than Facebook and thirty times higher than Twitter 26 . In medical education, Instagram is extensively used in visually rich fields such as dermatology, 27 oral and maxillofacial surgery, 28 and radiology 29 . Furthermore, Instagram page owners can choose to set their account to “public” or “private,” allowing the owner to designate which users are able to view content.…”

Section: Introductionmentioning

confidence: 99%

Using Instagram as a tool to enhance anatomy learning at two US dental schools

Nguyen¹,

Lyden

Yoachim

2021

Journal of Dental Education

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Although growing evidence supports the inclusion of social media in education, no studies to date have investigated the potential role of Instagram in anatomy education for dental students. Anatomists at University of Texas School of Dentistry (UTSD) and University of Nebraska Medical Center (UNMC) College of Dentistry created unique Instagram pages supplemental to traditional pedagogy, aiming to provide easily‐accessible, interactive content for our tech‐savvy students. The aim of this study was to evaluate students’ perspectives of the use of social media in education and their respective professor's Instagram page. In the fall of 2020, 170 students (86 from UTSD and 84 from UNMC) voluntarily participated in a survey via Qualtrics. The majority of respondents (85.1%) had seven or more years of experience with social media, and 96.9% of students reported using social media as a source of information with 92.5% using for educational purposes. All students agreed that their respective professor's page has been helpful for anatomy study and review, added to their understanding of anatomy, is convenient, engaging, and professional. While consistent themes emerged between cohorts, UNMC students had a higher level of agreement regarding their page's added relevance to learning in the class/clinic (p = 0.0016), while UTSD students reported feeling more comfortable asking their professor questions through Instagram (p = 0.015). Among all variables, female students and Generation Z students responded more favorably than male or Generation Y counterparts. Here, the authors describe benefits and considerations for others interested in using Instagram as an educational tool.

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Current Status of Instagram Utilization by Oral and Maxillofacial Surgery Residency Programs: A Comparison With Related Dental and Surgical Specialties

Cited by 24 publications

References 16 publications

Otolaryngology Residency Program Rankings and Social Media Usage: A Longitudinal Analysis

Otolaryngology Residency Program Rankings and Social Media Usage: A Longitudinal Analysis

Utility of Social Media for Recruitment by Orthopaedic Surgery Residency Programs

Using Instagram as a tool to enhance anatomy learning at two US dental schools

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