2022
DOI: 10.28991/esj-2023-07-01-019
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Current Status of Market Mavens Research: A Literature Review

Abstract: Despite the growth of empirical evidence in this field, little review research exists that assesses the theoretical aspects, marketing drivers, and consequences of market mavens. In this study, therefore, a systematic literature review (SLR) was utilized to perform a thorough analysis of market maven literature, encompassing articles published over 23 years on the Scopus and Web of Science indexed journals. It was found that the social and psychological aspects had not been widely explored and remained the wea… Show more

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Cited by 4 publications
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“…This collaborative effort can effectively attract new travelers and cultivate a sense of loyalty among them. Although there has been significant research conducted on market maven behavior across different disciplines, the tourism industry has largely neglected to explore this particular subject matter (Abbas et al , 2023).…”
Section: Introductionmentioning
confidence: 99%
“…This collaborative effort can effectively attract new travelers and cultivate a sense of loyalty among them. Although there has been significant research conducted on market maven behavior across different disciplines, the tourism industry has largely neglected to explore this particular subject matter (Abbas et al , 2023).…”
Section: Introductionmentioning
confidence: 99%