The study focused on the legal aspects of the recognition of European conformity certificates in Ukraine and their impact on the imported products market, with the purpose of assessing the possibility of simplifying import procedures and strengthening Ukraine’s market position. The methodology included an analysis of the current Ukrainian and EU regulations on product certification, a comparative legal analysis of conformity assessment systems, which helped to analyse the possible financial implications and legal consequences of labelling in Ukraine. The study identified the risks associated with differences in quality control standards and market surveillance mechanisms and stated the need for gradual harmonisation of Ukrainian legislation with EU technical regulation, considering the specifics of the national market and consumer safety requirements. Concrete steps were proposed to introduce a system for the recognition of European certificates, including the creation of a system for rapid response to identified non-compliances and strengthening cooperation with European conformity assessment bodies. The analysis also covered the implications of the recognition of European certificates for environmental standards in Ukraine. It was shown that the adoption of European norms can contribute to higher environmental requirements for imported products, potentially improving the state of the environment in the country. The results indicate the need to create an effective system for monitoring and controlling compliance with environmental standards when importing goods. The study’s findings underscore the significance of the balance between simplifying import procedures, ensuring high quality and safety standards, and promoting sustainable development of the Ukrainian economy