Current trends on food tourism approaches through a conceptual framework of food tourism management

Angelakis, Georgios; Lemonakis, Christos; Galariotis, Emilios C.; Zopounidis, Constantin

doi:10.1504/ijkmth.2022.124089

Cited by 2 publications

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“…Many studies have relied on food tourism characteristics to understand and measure the level of impact each or some of them have on various decisions such as destination and choice of food establishment or food-related behavior while on a vacation. According to [12], a conceptual Framework of Food Tourism Management was developed in order to understand the behavioral intentions of tourists, taking into account both the demand and supply perspective. The Theory of Planned Behavior (TPB), based on attitudes, subjective norms, and perceived behavior control, could be used for that purpose, but due to the multidimensional nature of the characteristics of food tourism from the demand and supply side at a destination, there is a need for an extended TPB, including more constructs in order to precisely identify and explain the behavioral intentions of tourists.…”

Section: Introductionmentioning

confidence: 99%

Exploring the Behavioral Intentions of Food Tourists Who Visit Crete

et al. 2023

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Food tourism has been growing globally in recent years. Food tourism is considered as special interest tourism, attracting tourists who have a great interest in food. Tourists spend a significant percentage of their budget on the purchase of local food products and related food activities, contributing to the sustainable development of the touristic destination in the process. This survey took place in Crete, Greece, throughout the touristic period of 2021, and 4268 valid questionnaires were completed by international tourists. For the data analysis, the Structural Equation Model and an extended Theory of Planned Behavior Model, based on subjective norms, attitudes, perceived behavioral control, and satisfaction, were used to better understand the consumers’ intentions to revisit and recommend the region of Crete. The outcomes of the research pinpointed that the perceived quality and perceived value of local foods positively influenced satisfaction, which, in turn, evoked favorable intentions to revisit and recommend Crete as a touristic destination. Moreover, while satisfaction, attitude, and subjective norms seem to be the most significant drivers affecting positive behavioral intentions, perceived behavior control seems to have had no significant impact. The implications and limitations of the survey, as well as future recommendations, are also discussed.

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Section: Introductionmentioning

confidence: 99%

Exploring the Behavioral Intentions of Food Tourists Who Visit Crete

et al. 2023

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Emotional and Social Value Influence on Brand Trust and Customer Behavior on Organic Grocerant

Sharma,

Sajja,

Vij

et al. 2024

Advances in Marketing, Customer Relationship Management, and E-Services

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The COVID-19 pandemic has led to an increase in the popularity of organic food and healthy living. The literature on food that is organic concentrates on the variables influencing consumer purchasing decisions. Both consistent consumption & consumer contributions above and beyond buying customer involvement behaviour are necessary for an organic company to succeed. Examining potential motivators for member consumers to interact with organic grocery stores is the aim of this research. In order to investigate ways to promote consumer engagement behaviour, 281 Indian members of an organic grocery store were questioned for this research. This research suggested a “value acquisition–value co-creation” paradigm to investigate the connection among professed worth, make trust, & consumer assignation behaviour. It was created on worth co-creation theory with the literature on consumer assignation. The findings demonstrate how consumer engagement behaviour in organic grocery stores may be directly and successfully motivated by emotional and social values. However, via brand trust, customers' perceived values of quality and price will indirectly impact consumer engagement behaviour rather than having a direct impact. Moreover, enhancing the supposed worth of reaction, excellence, & cost helps fortify brand confidence in natural grocery stores. Research demonstrates the consumer engagement and organic grocery store success depend on brand trust. Research offers a fresh viewpoint on the connection between the benefits consumers get from eating organic food and value co-creation achieved via customer interaction practices.

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Current trends on food tourism approaches through a conceptual framework of food tourism management

Cited by 2 publications

References 0 publications

Exploring the Behavioral Intentions of Food Tourists Who Visit Crete

Exploring the Behavioral Intentions of Food Tourists Who Visit Crete

Emotional and Social Value Influence on Brand Trust and Customer Behavior on Organic Grocerant

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