Current trends on food tourism approaches through a conceptual framework of food tourism management

Zopounidis, Constantin; Galariotis, Emilios C.; Lemonakis, Christos; Angelakis, Georgios

doi:10.1504/ijkmth.2022.10044988

IJKMTH

2022

DOI: 10.1504/ijkmth.2022.10044988

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Current trends on food tourism approaches through a conceptual framework of food tourism management

Constantin Zopounidis¹,

Emilios C. Galariotis²,

Christos Lemonakis³

et al.

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2024

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Emotional and Social Value Influence on Brand Trust and Customer Behavior on Organic Grocerant

Sharma,

Sajja,

Vij

et al. 2024

Advances in Marketing, Customer Relationship Management, and E-Services

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The COVID-19 pandemic has led to an increase in the popularity of organic food and healthy living. The literature on food that is organic concentrates on the variables influencing consumer purchasing decisions. Both consistent consumption & consumer contributions above and beyond buying customer involvement behaviour are necessary for an organic company to succeed. Examining potential motivators for member consumers to interact with organic grocery stores is the aim of this research. In order to investigate ways to promote consumer engagement behaviour, 281 Indian members of an organic grocery store were questioned for this research. This research suggested a “value acquisition–value co-creation” paradigm to investigate the connection among professed worth, make trust, & consumer assignation behaviour. It was created on worth co-creation theory with the literature on consumer assignation. The findings demonstrate how consumer engagement behaviour in organic grocery stores may be directly and successfully motivated by emotional and social values. However, via brand trust, customers' perceived values of quality and price will indirectly impact consumer engagement behaviour rather than having a direct impact. Moreover, enhancing the supposed worth of reaction, excellence, & cost helps fortify brand confidence in natural grocery stores. Research demonstrates the consumer engagement and organic grocery store success depend on brand trust. Research offers a fresh viewpoint on the connection between the benefits consumers get from eating organic food and value co-creation achieved via customer interaction practices.

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Emotional and Social Value Influence on Brand Trust and Customer Behavior on Organic Grocerant

Sharma,

Sajja,

Vij

et al. 2024

Advances in Marketing, Customer Relationship Management, and E-Services

View full text Add to dashboard Cite

show abstract

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Current trends on food tourism approaches through a conceptual framework of food tourism management

Cited by 1 publication

References 0 publications

Emotional and Social Value Influence on Brand Trust and Customer Behavior on Organic Grocerant

Emotional and Social Value Influence on Brand Trust and Customer Behavior on Organic Grocerant

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