“…The need to belong can explain the power of conforming to descriptive social norms for energy use (Schultz, Nolan, Cialdini, Goldstein, & Griskevicius, 2007). Consumption can also be promoted as a way to satisfy a need for autonomy or competence and to reach one's individual potential (i.e., become self-actualized; Berger, 2006; Curtis, 2002; Lavine, 2006). Yet it is possible that even if these core needs and goals predict consumption, environmental consumption may not satisfy these needs, in the same way that meeting extrinsically oriented goals does not satisfy needs for subjective well-being (Kasser et al, 2004; Kasser & Ryan, 1993).…”