Curtailment planning of catalogue delivery in direct mail

Sandoh, Hiroaki; Kondo, Katsunao

doi:10.1016/0969-6989(94)90028-0

Journal of Retailing and Consumer Services

1994

DOI: 10.1016/0969-6989(94)90028-0

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Curtailment planning of catalogue delivery in direct mail

Hiroaki Sandoh

Katsunao Kondo

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2024

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Optimal Visit Suspension Policy of Corporate Sale Using Reliability Model

Nakamura,

Tokuoka,

Ito

et al. 2024

Int. J. Rel. Qual. Saf. Eng.

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Financial institutions can help corporate clients strengthen their financial bases by providing them with appropriate information about them and services such as quick and accurate payment methods. Although the relationship between financial institutions and corporate clients was relatively good in the past, it is necessary to improve efficiency rather than just follow the successful management methods now because of the impact of COVID-19. It is also necessary to review the conventional method of customer satisfaction survey by using physical meetings, which were conducted by financial institutions to corporate customers. Financial institution sales representatives are to make financial business proposals and are to earn profits by maintaining effective meetings with corporate clients. In this paper, we examine the optimal policy which considers the expenditure for visits and the profit from visits within a certain period and decides whether to continue visits or not. For establishing the policy, we use the age replacement of reliability models.

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Optimal Visit Suspension Policy of Corporate Sale Using Reliability Model

Nakamura,

Tokuoka,

Ito

et al. 2024

Int. J. Rel. Qual. Saf. Eng.

View full text Add to dashboard Cite

show abstract

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Curtailment planning of catalogue delivery in direct mail

Cited by 1 publication

References 18 publications

Optimal Visit Suspension Policy of Corporate Sale Using Reliability Model

Optimal Visit Suspension Policy of Corporate Sale Using Reliability Model

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