2023
DOI: 10.15675/gepros.v18i00.2941
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Customer behavioral variables: a study in small and medium-sized commercial companies

Claudio Sonaglio Albano,
Evelise Pereira Ferreira,
Fernanda Gobbi de Boer Grabin
et al.

Abstract: Purpose – The overall objective of this study was to identify the behavioral variables of customers of small and medium-sized commercial companies. Design/Methodology/Approach – To achieve the objective, qualitative research was carried out along with a bibliographic search and interviews were held with managers. The bibliographic research consisted of searching the historical records of all the National Meetings of Production Engineering and identifying work that addressed customer behavior. Regarding t… Show more

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