Customer benefits and value co-creation activities in corporate social networking services

Lee, Ae Ri; Kim, Kyung Kyu

doi:10.1080/0144929x.2018.1474252

Cited by 28 publications

(37 citation statements)

References 55 publications

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“…Co-creation proposes significant potential for firms desiring to improve innovation capabilities (Frow, Nenonen, Payne, & Storbacka, 2015). It also offers consumers with fruitful benefits fulfilling their expectancy towards food value and food online shopping at the same time (Lee & Kim, 2018). The motivations of business actors and customers to willingly engage in collaborative actions for value co-creation have been identified as an existing knowledge gap in the literature.…”

Section: Discussionmentioning

confidence: 99%

“…The benefits of co-creation through the existence of ecommerce with collaboration, partnerships and agriculture community development are enabling the agriculture market exploitation. The co-creation expected benefits could affect the intention of collaborators to strengthen their relationships with other stakeholders (Lee & Kim, 2018). By realizing the value co-creation benefits by each party can be the entrance for long-run relationships within the involved parties by aiming mutual interests.…”

Section: A Value Co-creation Benefits Through the Agri-food E-commercementioning

confidence: 99%

“…The service-dominant logic underpins customer-centric approaches by considering business partners and customers as collaborators who actively participate in the co-creation process by increasing reciprocal benefits (Eggert et al, 2018;Payne et al, 2008;Vargo & Lusch, 2011). The expected benefits from value co-creation can affect the intention of collaborators to participate in cocreation activities continuously in the future (Lee & Kim, 2018).…”

Section: Introductionmentioning

confidence: 99%

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Co-creation Benefits by Re-configuring the Value Network in Creative Agri-food Transformation through the SMEs e-commerce channel: A Business Market Perspective

Utami¹,

Alamanos²,

Kuznesof³

2019

Proceedings of the International Conference on Trade 2019 (ICOT 2019)

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The information and communication technology revolution has led to the adoption of technologies such as the internet for generating value for businesses. Meanwhile, little is known about the role of e-commerce in value co-creation initiatives for agri-food SMEs and specifically its role in the collaboration of business actors and customers where the overall objective of generating benefits from the exchange process. This study addresses the gap regarding the expected benefits of value co-creation in the agri-food market channel transformation. The transformation of fresh produce marketing in Indonesia, from a product-focused approach towards a customer-centric approach, was selected to explore value co-creation and its potential benefits, including the exchange of tangible resources, intangible resources and knowledge. A qualitative method was undertaken through indepth interviews with multiple agri-food actors. The findings illustrate that e-commerce involves fewer intermediaries through short food supply chains (SFSCs) by facilitating the engagement of multiple stakeholders. Agri-food co-creation via e-commerce provides a solution to address market needs through collaboration within the agribusiness networks. The ecommerce channels reveal the benefits for both agribusiness actors and consumers. The findings propose insights into the co-creation concept in an agri-food context through the online platforms, that will have a theoretical and practical contribution for future business and marketing.

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Section: Discussionmentioning

confidence: 99%

Section: A Value Co-creation Benefits Through the Agri-food E-commercementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Co-creation Benefits by Re-configuring the Value Network in Creative Agri-food Transformation through the SMEs e-commerce channel: A Business Market Perspective

Utami¹,

Alamanos²,

Kuznesof³

2019

Proceedings of the International Conference on Trade 2019 (ICOT 2019)

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“…Based on different styles of employee communication, Lee and van Dolen [23] tested the influence of individual user sentiment on user behavior (e.g., creative behavior and community participation). To explore the reasons for volunteer participation in value co-creation activities, Lee and Kim [24] employed expectancy-value theory and empirically identified that three customer benefits (e.g., cognition, social integration, and hedonism) significantly affected their intentions of constant participation. According to the Stimulus-Organism paradigm, Kamboj and Rahman [4] developed a theoretical model to examine antecedents of branding co-creation from the perspective of user participation.…”

Section: Literature Reviewmentioning

confidence: 99%

Mechanism of User Participation in Co-creation Community: A Network Evolutionary Game Method

Zhang

Cao

2021

Complexity

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Active participation closely associates with the sustainable operation of co-creation communities. Different from recent studies on the promotion of sustainable operation by identifying the internal and external motivations of user participation, this paper aims to analyze the mechanism regarding how different motivations affect the decision of user participation from group-level perspective. To better understand the mechanism, internal and external motivations are, respectively, captured by return-cost analysis and user interactive network. Afterwards, a network evolutionary game model was formulated to analyze the dynamic strategy selection (e.g., active participation and passive participation) of all users. In addition, the stable equilibrium and evolutionary path of strategies are analyzed through computational experiments. Results indicate the following: (a) Rewards have an influence on the promotion of active participation. However, with the continued growth of rewards, this promotion does not make sense sustainably. (b) The promotional effect of information noise on the selection of active participation can be found when passive participation is the dominant strategy. However, the inhibitory effect can be seen in populations that mainly adopt active participation. (c) The scale-free feature of user interactive network inhibits the selection of active participation when active participation is the dominant strategy in populations. Results found here is beneficial for managers to implement the specified policies and thus to achieve the sustainability of co-creation community.

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“…How service contexts can shape consumers' motives to cocreate is also investigated in order to promote their willingness to cocreate value in different environments [17]. Lee et al examined the specific benefits that customers anticipate from engaging in certain cocreation activities based on expectancy-value theory [18]. Kim et al looked into C2C (customer-to-customer) value cocreation and codestruction in sporting events [19].…”

Section: Value Cocreationmentioning

confidence: 99%

Impact of Value Cocreation on Customer Satisfaction and Loyalty of Online Car-Hailing Services

Jin

Chen

2020

JTAER

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The theory of value cocreation has been applied widely in the research of a lot of fields, including the field of travelling. At present, online shared cars have become one of the main modes of travel for urban residents, which have caused people to think about the quality of its service and its customer satisfaction. The objective of this research is to explore the impact of value cocreation by both the platform and drivers on customer satisfaction and user loyalty using Didi as an example. We propose five factors that can measure value cocreation behaviors, among which system availability and privacy count for value cocreation by online platform and perceived usability, consistency and competence are indicators of value cocreation by drivers. In total, 338 questionnaires were distributed to retrieve data and further investigate the users’ willingness of taking shared-cars, their satisfaction and loyalty towards Didi in order to help the corporate progress. This study provides suggestions for service-oriented corporations related to the sharing economy in order to enhance their user loyalty as well as improve their management ability.

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Customer benefits and value co-creation activities in corporate social networking services

Cited by 28 publications

References 55 publications

Co-creation Benefits by Re-configuring the Value Network in Creative Agri-food Transformation through the SMEs e-commerce channel: A Business Market Perspective

Co-creation Benefits by Re-configuring the Value Network in Creative Agri-food Transformation through the SMEs e-commerce channel: A Business Market Perspective

Mechanism of User Participation in Co-creation Community: A Network Evolutionary Game Method

Impact of Value Cocreation on Customer Satisfaction and Loyalty of Online Car-Hailing Services

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