Customer engagement and social media: Revisiting the past to inform the future

Lim, Weng Marc; Rasul, Tareq

doi:10.1016/j.jbusres.2022.04.068

Cited by 175 publications

(134 citation statements)

References 122 publications

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“…Previous research revealed that communication has changed since the existence of social media (Brandon, 2021). The changes that have occurred in almost all aspects of communication, both marketing communication (Lim & Rasul, 2022), tourism communication, to health communication.…”

Section: Discussion Health Content and Changes In Communication Activ...mentioning

confidence: 99%

Health Communication Revolution Through Content: Multi-Step Flow and More Spill Over of Communication

Sari

Sugihartati²,

Wulan³

et al. 2022

NJOC

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Health communication has undergone a revolution since the advent of social media, health content is no longer a tool for disseminating health information by medical or health personnel, but has become content that is easily produced by the general public. The purpose of this study is to uncover the implementation of the health revolution through Instagram content. Phenomenological research methods with content analysis, which is strengthened by data mining through Focus Group Discussions and interviews. The results showed that social media made health communication undergo a revolution. The communication process that is formed is a multi-step flow of communication (many stages), even the circulation of information forms a layer layer of stages in communication becomes irregular. This makes people experience more spill over of communication, which changes the culture of health communication in society.Keywords: The revolution of health communication, content, information sharing, social media ABSTRAKKomunikasi kesehatan telah mengalami revolusi sejak hadirnya media sosial, konten kesehatan tidak lagi menjadi alat penyebaran informasi kesehatan oleh tenaga medis atau kesehatan, tapi sudah menjadi konten yang dengan mudah diproduksi oleh masyarakat umum. Tujuan penelitian ini mengungkap implementasi revolusi kesehatan melalui konten instagram. Metode penelitian fenomenologi dengan analisis konten, yang diperkuat dengan penggalian data melalui Focus Group Discussion dan wawancara. Hasil penelitian menunjukkan bahwa media sosial membuat komunikasi kesehatan mengalami revolusi. Proses komunikasi yang terbentuk adalah multi step flow of communication (banyak tahap), bahkan peredaran informasinya membentuk layer layer tahap dalam komunikasi menjadi tidak teratur. Hal ini membuat masyarakat mengalami more spill over of communication (peluberan informasi yang berlebihan), yang merubah budaya komunikasi kesehatan di masyarakat.Kata Kunci: Revolusi komunikasi kesehatan, konten, peluberan informasi, media sosial

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Section: Discussion Health Content and Changes In Communication Activ...mentioning

confidence: 99%

Health Communication Revolution Through Content: Multi-Step Flow and More Spill Over of Communication

Sari

Sugihartati²,

Wulan³

et al. 2022

NJOC

View full text Add to dashboard Cite

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“…Antecedents may be enablers or barriers depending on the direction of the effect that they exert (i.e., positive, negative). More often than not, an antecedent may appear as both an enabler and a barrier in a systematic review (e.g., [34], which may be reasonably attributed to the differences in contextual realities. Nevertheless, the consolidation of evidence in a systematic review can provide an overview of the state of the antecedent, enabling the establishment of generalized conclusions (i.e., general effect signaled through vote majority, wherein each vote represents an evidence of the effect of the antecedent from a study).…”

Section: Antecedentsmentioning

confidence: 99%

Foundations of consumption and production in the sharing economy

Tham

Lim

Vieceli

2022

Electron Commer Res

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The sharing economy is established as a new economy in the digital era. Many reviews on the sharing economy avail, but none, to date, has shed enough light to illuminate understanding pertaining to the similar and dissimilar characteristics of consumers and producers in the sharing economy. To address this gap, this paper aims to provide a one-stop, state-of-the-art overview of existing research on the sharing economy through the lens of consumers and producers. To do so, this paper conducts a systematic review of 148 articles on the sharing economy identified through the snowballing technique and organized using the antecedents, decisions, and outcomes (ADO) and theories, contexts, and methods (TCM) frameworks. In doing so, this paper unpacks the trust, personal, economic, social, entrepreneurial, environmental, legal, and technological factors that impact on behavioural performance, loyalty, and impact factors among consumers and producers in the sharing economy. Finally, this paper also reveals the theories, contexts, and methods that avail for sharing economy research, as well as the potentially fruitful directions for future research.

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“…Additionally, (Lim & Rasul, 2022) concluded that the informative content of social media has a detrimental effect on consumer engagement. This provides a problem for marketers who want to build large social media followers who can spread information about new products and promotions.…”

Section: Research Problem Statementmentioning

confidence: 99%

Factors That Impact the Effectiveness of Social Media as a Marketing Tool in Small and Medium-Sized Enterprises in Selangor, Malaysia

Alias¹,

Zi-Hao²,

Ghazali³

et al. 2022

EJMMS

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Small and medium-sized enterprises (SMEs) play a vital role in the Malaysian economy. The success of SMEs is critical for Malaysia's total economic progression, both nationally and globally. Conducting business online is one of the opportunities social media has provided entrepreneurs. SMEs often lack the means to conduct in-house marketing operations or hire a skilled marketing consultant. Social media is a massive dialogue that everyone can join. With social media, businesses have the added advantage of following statements and replying instantly. While there is much literature on social media marketing methods, there is not much information on how businesses might utilize social media to enhance profits. There is little academic research into the elements that drive social media use and its impact on SMEs in Malaysia. This research aims to develop an understanding of improving the use of social media as a marketing tool in SMEs and address its relationship to brand awareness, consumers' engagement, word-of-mouth, conversion rate, and effectiveness. For this quantitative study, data was collected using questionnaires conveyed to SMEs engaged in online marketing activities. The survey yielded 177 valid responses. The findings of this study indicate that word-of-mouth and engagement were insignificant. However, brand awareness and conversion rates were significant. This result is significant for SMEs in emerging markets as it allows them to establish their marketing presence and enhance brand equity. Article visualizations:<img src="/-counters-/edu_01/0811/a.php" alt="Hit counter" />

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Customer engagement and social media: Revisiting the past to inform the future

Cited by 175 publications

References 122 publications

Health Communication Revolution Through Content: Multi-Step Flow and More Spill Over of Communication

Health Communication Revolution Through Content: Multi-Step Flow and More Spill Over of Communication

Foundations of consumption and production in the sharing economy

Factors That Impact the Effectiveness of Social Media as a Marketing Tool in Small and Medium-Sized Enterprises in Selangor, Malaysia

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