Customer engagement strategies in retail electricity markets: A comprehensive and comparative review

Hampton, Harrison; Foley, Aoife; Rio, Dylan D. Furszyfer Del; Smyth, Beatrice; Laverty, David; Caulfield, Brian

doi:10.1016/j.erss.2022.102611

Cited by 49 publications

(23 citation statements)

References 81 publications

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“…Fig. 1 shows that most of the tools require an email (14 out of 20 tools, which becomes the main communication channel), the name (9), the phone number (9), and the date of birth (7). This information from the user is considered basic or essential.…”

Section: Data Entrymentioning

confidence: 99%

“…• Information required from the supplier Article 42 of Resolution CREG 108, 1997 [8], establishes the minimum information that the bills for the energy and gas services must include. The modifications in the Resolutions CREG 015, 1999 [9], and CREG 058, 2000 [10], have to be considered as well.…”

Section: H Billingmentioning

confidence: 99%

“…This new market aims at increasing competition among energy suppliers by deregulating the tariffs and facilitating the supplier selection process for new clients by allowing them to choose the supplier with the lowest rate, the best service quality, the energy source desired, among others. Currently, according to [9][10][11],…”

Section: Introductionmentioning

confidence: 99%

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Caracterización de herramientas de portabilidad energética para ser aplicados en Colombia

et al. 2022

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La energía eléctrica o electricidad es uno de los componentes esenciales que impulsan la economía, es decir, a que mayor crecimiento económico mayor consumo energético y viceversa. En consecuencia, el mercado eléctrico debe estar en la capacidad de cubrir el incremento en la demanda de energía, y de la misma forma, establecer estrategias para el uso eficiente de la energía. En el Reino Unido se ha potencializado la inclusión de nuevas tecnologías en el sistema eléctrico, a través de un programa de cambio automático de comercializador de energía conocido como AutoSwitch, en el cual, los usuarios ya no están sujetos a un vínculo exclusivo con su comercializador local y tienen la libertad de cambiar de comercializador de energía. En Colombia se abre la posibilidad de liberalizar el mercado de energía a través de un programa piloto de AutoSwitch, buscando inducir mayor competencia entre los comercializadores de energía por medio de la desregulación de las tarifas y facilitar a los clientes la selección del comercializador que le ofrezca un menor costo, mayor calidad en el servicio, la fuente de energía deseada, entre otros. En este artículo, se presenta una caracterización de los atributos y funcionalidades de las principales herramientas de AutoSwitch del Reino Unido. Además, la adecuación de esta caracterización a una herramienta de AutoSwitch para el mercado eléctrico colombiano, teniendo en cuenta información suministrada por la empresa Enel Codensa, relacionada con el registro de potenciales usuarios, vinculación con el comercializador de energía, visualización de ofertas, notificaciones a los usuarios, entre otros. Para llegar a la liberación del mercado eléctrico colombiano, se hace necesario promover este tipo de herramientas, con las cuales, usuarios y comercializadores puedan llegar a tener mayores beneficios.

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Section: Data Entrymentioning

confidence: 99%

Section: H Billingmentioning

confidence: 99%

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Caracterización de herramientas de portabilidad energética para ser aplicados en Colombia

et al. 2022

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“…A lack of transparency undermines trust both among market participants and between market participants and market operators [13]. This is evident in today's retail electricity markets, where a lack of relevant and transparent information about the electricity market and prices, combined with a high level of market complexity, are significant barriers to consumer engagement [14]. The European Network of Transmission System Operators for Electricity (ENTSO-E) addresses the issue by publishing fundamental information on European electricity markets via its transparency platform [15].…”

Section: Introductionmentioning

confidence: 99%

Local electricity market pricing mechanisms' impact on welfare distribution, privacy and transparency

Dynge¹,

Berg²,

Bjarghov³

et al. 2023

Preprint

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<p>Local energy communities and electricity markets have emerged as possibilities for interaction among prosumers. A substantial effort has been invested into creating efficient pricing mechanisms for various market arrangements, all of which take into consideration distinct characteristics of local electricity trading. However, since they are all evaluated in terms of various systems and market conditions, it is challenging to directly compare the mechanisms. In this research, three well-established pricing mechanisms from the literature are systematically compared and evaluated under identical settings on their influence on welfare distribution across various market participant groups, privacy protection, transparency and complexity level. According to the findings, the supply-demand ratio pricing system leads to the lowest costs for consumers and is also the most privacy compliant and transparent. Furthermore, prosumers obtain the highest cost-savings through the consensus alternating direction method of multipliers pricing mechanism, whereas the equilibrium pricing mechanism performs best regarding economic fairness. The aim of this article is to provide insight into the performance of different pricing mechanisms to energy regulators and local electricity market facilitators. The comparative analysis should aid in making informed decisions on the implementation of local electricity markets. </p>

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“…The use of social media is also essential to strengthen customer engagement and will further have an impact on repurchase intention. Customer engagement is a bilateral relationship between consumers and providers of products or services (Hampton et al, 2022). It is a manifestation of customer behavior towards brands resulting from individual customer motivations, such as word of mouth, recommendations, interactions between consumers, blogging, writing reviews, and other activities.…”

Section: Introductionmentioning

confidence: 99%

Social Media Marketing through Instagram and Repurchase Intention: The Mediating Role of Customer Engagement

Simbolon

Law²

2022

Binus Business Review

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In the digital era, the presence of social media has a strategic function in marketing that can be optimized to strengthen the company’s competitiveness. Besides having an essential role in promoting products and services quickly and massively, social media is also effective in building relationships with customers. Therefore, the company’s ability to optimize social media is a key success factor in winning the competition. The research aimed to determine the effect of social media marketing through Instagram on repurchase intention mediated by customer engagement. The research applied a quantitative approach and involved a sample of 102 Kopi Chuseyo Instagram followers taken through a simple random sampling technique. Data were collected using a questionnaire. Then, a quantitative approach with path analysis was used to analyze the research data. Research findings show that social media marketing has a significant effect on customer engagement and repurchase intention. The findings also mention that customer engagement affects repurchase intention positively and significantly. In addition, customer engagement also mediates the effect of social media marketing on repurchase intention. Therefore, companies should identify the appropriate type of social media according to their products and services to support marketing programs. They should also focus on certain social media to run its marketing program.

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Customer engagement strategies in retail electricity markets: A comprehensive and comparative review

Cited by 49 publications

References 81 publications

Caracterización de herramientas de portabilidad energética para ser aplicados en Colombia

Caracterización de herramientas de portabilidad energética para ser aplicados en Colombia

Local electricity market pricing mechanisms' impact on welfare distribution, privacy and transparency

Social Media Marketing through Instagram and Repurchase Intention: The Mediating Role of Customer Engagement

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